Gen · 3 hours ago
Sr. Princ Product Manager – Consumer LifeLock Product
Mountain View, CA
Full-time
Onsite
Senior Level, Lead/Staff
7+ years expGen is a company focused on consumer technology and identity protection. They are seeking a Senior Principal Product Manager to drive the product strategy and lifecycle for new fraud prevention products, leveraging AI to enhance customer protection and engagement.
Cyber SecurityDigital MediaInformation Technology
Hiring Manager
Annu Singh
Responsibilities
Drive a comprehensive consumer product strategy that brings new identity protection and fraud prevention products and features to market, leveraging AI to accelerate innovation
Identify strategic opportunities through in-depth research, competitive and market analysis, and a deep understanding of the evolving threats families face from identity theft and financial fraud
Orchestrate the entire product lifecycle from early concept testing, validation, and rapid experimentation, to launching minimum viable products (MVPs) that validate market fit and scaling them across geographies and platforms
Define and measure product market fit metrics to continuously refine customer journeys, ensuring each interaction delivers measurable protection, peace of mind, and lasting value
Own and manage the product roadmap to deliver impactful, customer-centric innovation balancing the launch of new-to-market (0→1) products and services with enhancements to existing offerings
Partner closely with commercial, design, and engineering teams to drive acquisition, engagement, and retention, with a strong focus on product market fit metrics
Lead a cross-functional team of Researchers, Designers, Engineers, Marketers, and Product peers to design, test, and deliver solutions that help families stay protected from identity theft and financial fraud
Champion a culture of experimentation, learning, and operational excellence
Communicate progress, challenges, and opportunities to executive leadership through clear storytelling, strategic updates, and actionable recommendations
Work hand-in-hand with product and business leaders to shape the overall product vision and strategic direction, leveraging both qualitative and quantitative insights to prioritize initiatives that deliver measurable protection and business growth
Qualification
Required
Proven experience bringing consumer technology products from 0 to 1 from ideation through market launch and scale, driving measurable business growth over the past 7+ years
Experience scaling direct-to-consumer (DTC) businesses and understanding consumer engagement drivers in safety, security, and financial protection domains
Expertise in analyzing business problems, uncovering root causes, and defining new economics for innovative product solutions
Ability to secure resources and funding through ROI-based business cases and persuasive storytelling
Strong analytical acumen able to synthesize data, identify key insights, and make sound decisions even with incomplete information, clearly distinguishing between data-backed elements and informed assumptions
Demonstrated success in launching new consumer-facing products and features that have meaningfully improved user acquisition, retention, revenue, or engagement
Experience with rapid experimentation frameworks such as A/B testing, design sprints, prototype validation, and user story mapping to validate and iterate on ideas
Proven ability to translate customer pain points into actionable user stories, prioritize effectively for agile teams, and align sprint goals to overall product vision and strategy
Recent experience launching AI driven products and features
Strong capability to convert strategic vision into actionable execution steps, collaborating across PM, engineering, and business teams to establish a rhythm of continuous delivery
Experience working with new partners, understanding compliance frameworks, and navigating the regulatory landscape necessary to launch protection-focused products
Ability to clearly communicate tradeoffs, delivery options, and their implications across stakeholder groups
High energy, clear vision, and the ability to inspire cross-functional teams around a shared mission
Strong facilitation and negotiation skills to align stakeholders and drive consensus
Skilled in distilling complex data into digestible KPIs and executive-level insights that drive strategic decisions
Proven ability to build credibility and influence across both technical and non-technical audiences
Thoughtful and methodical yet biased toward action and experimentation
Exceptional communication skills: written, verbal, and visual with the ability to inspire confidence across all audiences
Bachelor's in computer science, Business, or related discipline
Preferred
Experience in regulated or compliance-driven markets (financial services, data privacy, or cybersecurity preferred)
A passion for consumer technology, online safety, and protecting families' digital and financial well-being is highly desirable
Benefits
Opportunity for bonus incentives
Competitive benefits package
Company
Gen
Gen is a cybersecurity company that offers security, identity protection, and privacy solutions.
5001-10000 employees
H1B Sponsorship
Gen has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (4)
2024 (2)
2023 (2)
2022 (1)
2021 (2)
2020 (2)
Funding
Current Stage
Public CompanyTotal Funding
$950M2025-02-13Post Ipo Debt· $950M
2022-11-08IPO
Leadership Team
Rich Matta
General Manager and Head of ReputationDefender
Recent News
2025-12-09
Morningstar.com
2025-12-08
2025-12-05
Company data provided by crunchbase