Netlist · 14 hours ago
Vice President, Technical Marketing
Netlist Inc. is a leading provider of high-performance modular memory subsystems and next-generation storage-class memory solutions. The Director of Technical Marketing will be responsible for developing and implementing marketing strategies for high-density server memory products, engaging with industry partners, and driving business growth through integrated marketing campaigns.
Semiconductors
Responsibilities
Develop and execute strategic plans to expand our business in the memory ecosystem, including JEDEC
Build and maintain strong relationships with key industry ecosystem partners, including JEDEC
Provide a regular overview of the industry developments and opportunities to executive management
Develop and execute a comprehensive marketing strategy for the company's server memory products
Create and execute go-to-market plans, including product positioning, messaging, and pricing strategies
Identify and pursue new business opportunities in emerging memory technologies
Develop and execute integrated marketing campaigns to drive demand generation and sales pipeline
Engage with JEDEC, key CSPs, OEMs, ODMs, ISVs, ASICs, Memory, and chipset vendors to understand market trends and product requirements—partner with business development and technical colleagues
Collaborate with product management, engineering, and sales teams to ensure alignment on messaging, product features, and pricing
Manage the creation of marketing collateral, including product datasheets, whitepapers, and customer case studies
Develop and manage marketing budgets and report on ROI
Track and analyze market and competitive trends to identify new opportunities and areas for growth
Build and manage a high-performing marketing team to support the company's growth objectives
Represent the company at industry events and conferences
Evaluate the developments in the Ecosystem and report to Engineering and Management and determine if these technologies should be applied to our portfolio
Qualification
Required
12+ years of experience in technical marketing in the semiconductor or memory industry
2+ years of experience on JEDEC committees
Strong technical understanding of memory products and technologies
Experience with computer architecture, memory technology and familiarity with industry standards (JEDEC, CXL, SNIA, etc.) required
Proven track record of developing and executing successful marketing strategies and campaigns
Strong leadership skills and experience managing high-performing teams
Understanding of datacenter, enterprise markets, ecosystem, and workloads
Identify, optimize and articulate Key value propositions for our product
Excellent communication and interpersonal skills, with the ability to communicate technical concepts to both technical and non-technical audiences
Ability to work collaboratively across cross-functional teams and with senior executives
Strong analytical skills and ability to use data to make informed decisions
Bachelor's degree or equivalent in Electrical Engineering, or related field
Preferred
Master's degree is a plus