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Appfire · 5 days ago

Marketing Campaign Manager

United States

Full-time

Remote

Senior Level

5+ years exp

Appfire is a remote-first company that empowers teams to collaborate seamlessly. They are seeking a Marketing Campaign Manager to plan and execute high-impact marketing campaigns that drive awareness, engagement, and pipeline growth, collaborating across Marketing, Product, and Sales to align initiatives with key business objectives.

Enterprise ApplicationsEnterprise SoftwareInformation TechnologySoftware

Responsibilities

Develop and lead the implementation and launch of comprehensive, multi-channel marketing campaigns that align with business goals and target audiences

Identify key messages, tactics, and success metrics for each initiative

Develop comprehensive briefs and manage task delegation across functions (content, creative, email mkt, digital mkt, etc.)

Create multi-touch journey maps that align audience insights to key content and activities for new lead identification and nurture streams

Work closely with business partners to incorporate their value proposition into Appfire campaigns, keeping 3rd party lead pass in mind

Manage tracking and reporting of campaign performance

Partner closely with Product Marketing on building target audience lists, messaging, and timelines in line with product roadmaps

Collaborate with Content teams on thoughtful plans for asset creation, reuse, and placement

Provide input to Creative teams on web requirements and design to drive campaign engagement

Align with Sales on in-market campaign awareness, and prepare assets for nurture and tracking of leads

Define KPIs using historical performance and benchmarking data

Track performance across channels and assets

Provide actionable insights and recommendations to stakeholders

Translate data into stories that drive smarter decisions and investments

Align with Sales and Channel teams to track and measure lead quality, progression, and campaign impact on pipeline and revenue

Develop and manage campaign budgets, ensuring initiatives are delivered efficiently and within scope

Work closely with agencies to adjust spend based on real-time performance data

Qualification

Campaign ManagementDemand GenerationPerformance AnalysisProject Management ToolsMartech StackB2B Technology ExperienceCommunication SkillsCollaborationAdaptability

Required

5+ years of experience in marketing with 3+ years in campaign management or demand generation roles

Previous success building and scaling integrated marketing programs across multiple channels and audiences

Understanding of the sales funnel and buyer's journey, with the ability to design campaigns that drive movement from awareness to purchase

Experience leading within an agile execution environment and developing project plans and tasks using project management tools (Jira, Asana, etc.)

Strong understanding of the Martech stack and experience with email automation, CRM and analytics tools (ex. Salesforce, Google Analytics, Sigma)

Excellent communication and storytelling skills, with the ability to present insights to senior stakeholders

Collaborative mindset and adaptability to work cross-functionally and pivot as priorities evolve

Preferred

B2B technology or SaaS experience is preferred

Benefits

Every Appfire employee is eligible for company equity.

401(k) Matching Component.

Access to the Appfire University learning platform – a hub of knowledge, interactive resources, and engaging instructor-led courses designed to fuel your learning journey with unparalleled depth and accessibility.

10 paid holidays + Flexible PTO – no set number of days that you must take in a year.

100% company-paid health insurance.

50/50 split dental and vision insurance.

24 hours of paid time off to participate in Appfire Town, Appfire’s Corporate Social Responsibility (CSR) Program.

Flexible Spending Accounts.

Mobile phone and Internet stipend.

Company

Appfire

Appfire is the leading global provider of software that enhances, extends, and connects the world's leading platforms to make work flow any way teams want to work, from planning to product ideation, product development, project delivery, and beyond.

Founded in 2005

Burlington, Massachusetts, USA

501-1000 employees