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Hunter · 1 day ago

Director, Social/Digital Analytics

NYC Metro Area

Full-time

Hybrid

Director/Executive

$115K/yr - $150K/yr

8+ years exp

HUNTER is a recognized PR and marketing communications firm, known for its innovative approach and commitment to excellence. The Director of Social/Digital Analytics will lead the agency's data access, analysis, and reporting capabilities, ensuring the adoption of best-in-class insight and measurement tools while actively engaging with clients and agency teams.

Food and BeverageHealth CarePublic RelationsWine And Spirits

Hiring Manager

Liza Sherman

Responsibilities

Drive Agency Best Practices in Measurement & Insights

Build proficiency on HUNTER’s Tech Stack, serving as the go-to expert for understanding, using and advocating for its application

Drive best practices by staying abreast of industry developments in measurement, toolkit enhancements and dashboarding capabilities and spearheading the adoption of new or improved methods agency wide

Act as an internal consultant to work closely with account teams on validating client programming and developing templates for customized client measurement and reporting

Spearhead the development of new analyses and deliverables that further monetizes the use of HUNTER’s tech stack

Build HUNTER’s analytic efficiencies through actively identifying methods of incorporating AI into workstreams

Serve as a senior counselor for all internal (staff members) and external teams (suppliers/partners) who are involved in the collection and interpretation of primary and secondary market insights, competitive and industry trends, and development of solid strategic recommendations for the account teams and clients

Partner with other agency specialty teams to drive synergies and support on HUNTER’s business solutions

Serve on the HUNTER Power User Group community, helping to support the Social Listening, Media Coverage, Brand Lift and Insight Sub-Teams

Drive an Integrated Insight-Driven Strategic Approach to Planning

Counsel and support the strategic planning function, leveraging HUNTER’s suite of measurement tools, for new business pitches, client planning and other client engagements

Learn, leverage and advocate for HUNTER’s proprietary frameworks: 7C’s Situation Assessment Process and REAL KPI Measurement Process.Drive the agency’s understanding and usage of these frameworks, providing training, on-going consultation and support so that it remains an integral part of HUNTER’s core process

Build Strategic and Analytic Thought Leadership

Provide leadership against insight and measurement-driven client engagements by determining information needed to best meet their specific business goals, driving superior execution, and interpreting findings that lead to business building insights and actionable implications

Strengthen HUNTER’s Hunter Intelligence reputation by actively engaging in the industry’s social and digital analytics dialogue, representing HUNTER’s POV and differentiating our capabilities

Actively participate in broader Hunter Intelligence team activities designed to reinforce consumer-centric culture via periodic trend reviews, industry environmental analyses and external expert presentations

Qualification

Digital media analyticsSocial/media listening toolsData visualization toolsWebsite analyticsData analysis toolsLeadership skillsProject managementCommunicatorProblem-solving skillsTeam collaboration

Required

8+ years of relevant work experience in digital media analytics and research, preferably at a marketing services agency

Outstanding leadership and consultative skills to effectively interact with and mentor/coach agency team members and client partners and ability to lead through complexity and ambiguity

A solid working knowledge of HUNTER's digital measurement toolkit, including social/media listening and monitoring tools (e.g. Quid, Meltwater, Brandwatch); data visualization (e.g. Domo, Tableau); website analytics (e.g. Google Analytics, Omniture, Webtrends); insights/trends (Mintel, Simmons, Google Search Trends); and data analysis (e.g. SPS, SAS, R, SQL)

Experience partnering with research companies (e.g., Harris, Wakefield) to conduct surveys to gather audience insights; ability to use DIY survey tools a plus

Strong Excel skills (pivot tables, v-lookup, text to columns, charts)

Strong communicator and storyteller, both written and verbal, with the ability to create, build and deliver a clear and succinct story from data analysis and prepare compelling presentations and reports

Deep understanding of marketing fundamentals, brand planning and strategy, brand positioning, message evaluation, target consumer definition and brand analytics

Familiarity with PR and marketing performance metrics and an understanding of how they relate to business impact

Team-minded and collaborative, with strong persuasive and problem-solving skills

Excellent project management skills, nimble and adaptable with demonstrated success in a fast-paced, service-focused organization

Passion for problem solving and thinking critically, with a demonstrated ability to learn quickly

Position will require working in the New York office 3x/week and travel as needed

Benefits

Competitive health and dental insurance plans

A 401K company match

Generous PTO

A hybrid work model

A “work from anywhere in the US” policy (up to four weeks a year)

A year-round staff training and development curriculum

A staff-led Action Group dedicated to DEI excellence in the agency and industry

Bring Your Parents (And Kids) to Work Days

Regular volunteer Days of Service

Mid-day Cupcakes and Cocktails mixers

Epic Halloween and holiday parties

Company

Hunter

Glassdoor3.4

HUNTER is an award-winning, integrated marketing communications firm with offices in New York, Los Angeles, Chicago, and London and partnerships that extend our reach globally.

Founded in 1989

New York, New York, USA

201-500 employees