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GSD&M · 1 month ago

Client Business Partner

Austin

Full-time

Onsite

Senior Level

GSD&M is a company on a mission to build First & Only brands. They are seeking a Client Business Partner to lead client relationships and strategic media planning, combining digital expertise with traditional media approaches.

Advertising

Responsibilities

Lead the overall client relationship and strategic development of media plan recommendations via research, historical client-based campaigns, and collaboration within the cross-functional agency team

Responsible for management and development of the Planning team, along with partnering closely with the Digital Solutions, Video Investment and Decision Science teams

Possess familiarity across all things digital, and know how all elements within digital ecosystem work together

Strategic understanding of digital marketplace and thorough experience planning digital-heavy campaigns, including: Direct, programmatic, paid search and paid social, across all platforms

Help usher established traditional media planning and buying process into the digital age

Meet with media sales reps and industry representatives on a regular basis to pursue ideas that are strategically aligned with the client’s business

Be a source of confidence with the clients so they trust you as an expert in cross-platform, audience-first strategy development

Provide point-of-view on various new media and technologies in the marketplace

Ability to use alternative analytical approaches to solve media problems

Possess thorough knowledge of marketing and advertising principles; understanding of media concepts and terminology

Familiar with media buying and planning process within an integrated agency environment

Develop planning objectives and strategies that coincide with the client’s marketing direction

Utilize available interactive media planning tools to develop media plans

Lead team in developing media plans, final recommendations, and campaign performance reports

Proven ability to think critically, analyze performance and opportunities, and look for unconventional solutions

Aggressively keep abreast of the current media landscape and industry trends (via trade press, seminars, current events, etc.) that may impact client’s business

Provide strategic direction to media supervisors, planners and assistant media planners while maintaining some day-to-day planning responsibilities

Serve as a mentor and provide conduits for professional growth among the team

Ultimately responsibility for the work generated by the team

Ability to train, motivate and foster a strong, cohesive working team

Ability to effectively handle personnel issues and provide recommendations on additional resources needed

Establish and maintain professional client relationships; manage the flow of client media needs

Provide strategic thinking and oversight of work

Ability to articulate objectives, opportunities and techniques

Ability to effectively and comfortably communicate and interact with clients and negotiate on their behalf

Responsible for overall budget control across all client-specific campaigns

Collaborate with Media Directors, Account Directors, Director of Decision Science, Director of Media Operations and Investment Leads to foster convergence

Take a fresh look at current operations and processes, challenge them and make improvements that create efficiencies

Deep knowledge of media planning and activation tools: Kantar Stradegy/Advertising Insights, Pathmatics, Claritas360, comScore, Simmons/MRI/Scarborough, Nielsen IMS

Preferred to have experience in: Prisma, Google Platform (Campaign Manager 360, Google Ads, Google Analytics), Datorama, etc

Experience negotiating digital ad standards (viewability standards, audience verification and fraud protection)

Complete comfort level and knowledge of standard industry terms and conditions

Work with third party technology and measurement vendors

Understanding of media attribution and effects on media performance

Possess excellent writing and editing skills; possess articulate and confident presentation skills

Well-versed in the art of storytelling when presenting

Curious by nature. Active in digital ecosystems, technologies and communities that are changing our business and eager to find ways to make them work for our brands

Thrive on mentoring others and desire to share knowledge

Resourceful, positive, do-what-it-takes attitude with attention to detail and accuracy

Handles stressful situations with maturity; confident in team and client interactions

Utilizes collaboration as a tool to a holistic end solution

Ability to multi-task and remain calm under high pressure

Qualification

Digital marketing strategyMedia planningBuyingCross-platform strategyAnalytical problem solvingMedia planning toolsClient relationship managementTeam leadershipPresentation skillsStorytellingMentoring

Required