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Guardian Life · 6 hours ago

Senior Manager, External Communications – Financial Advisor Network

New York, NY

Full-time

Hybrid

Mid, Senior Level

$103K/yr - $170K/yr

6+ years exp

Guardian Life is seeking a Senior Manager of External Communications for their Financial Advisor Network. This role focuses on leading communication strategies to enhance the visibility of financial advisors and fostering relationships within the network, while leveraging modern technologies to adapt to the evolving landscape.

DentalFinancial ServicesHardwareInsuranceLife Insurance

Responsibilities

Develop scalable PR frameworks and advisor enablement resources (toolkits, templates, guidelines) that that empower advisors to amplify their visibility and expertise

Serve as a liaison between Guardian’s home office external communications team and our financial advisors and their firms’ marketing teams, building trusted relationships and establishing a steady rhythm of outreach and engagement. Host training sessions to elevate best practices

Lead coordinated external communication initiatives between Guardian and our financial advisors, including the development of press releases, pitches, byline writing, briefing documents, talking points, speaking engagements, key messages, social posts, newsletter development, and reporting

Partner with Guardian home office marketing colleagues to “plug into” existing financial advisor marketing support channels, while identifying new tactics to support financial advisor visibility

Define KPIs and report on program effectiveness

Support all other responsibilities as defined by the team

Qualification

External communicationsPublic relations campaignsStakeholder relationship managementData-driven strategiesWealth management knowledgeStorytellingAI technologiesEmerging media trendsTrainingDevelopmentCollaboration skills

Required

6-8 years of relevant experience in external communications and PR, ideally in financial services

Proven ability to manage complex stakeholder relationships and large-scale networks

Exceptional writing and storytelling skills across multiple formats and channels

A familiarity with various external communications and marketing amplification platforms

Industry knowledge in wealth management, personal finance, retirement, and insurance

Benefits

Through skill-building, leadership development and philanthropic opportunities, we provide opportunities to build communities and grow your career, surrounded by diverse colleagues with high ethical standards.

As part of Guardian’s Purpose – to inspire well-being – we are committed to offering contemporary, supportive, flexible, and inclusive benefits and resources to our colleagues.