PGIM · 1 month ago
Director of Email & Marketing Automation
Newark, NJ, USA
Full-time
Onsite
Senior Level, Lead/Staff
$165K/yr - $223K/yr
10+ years expPrudential is seeking a new Director of Email & Marketing Automation to serve as a strategic leader responsible for evolving Prudential’s email and automation capabilities into an enterprise growth driver. This role involves defining the strategy for email and marketing automation, optimizing resources, and leading change management initiatives to enhance customer engagement and drive growth.
Asset Management
Responsibilities
Partner with business units, technology teams and data partners to embed automation capabilities and 'the realm of the possible' into integrated marketing and customer journeys
Define and own the enterprise-wide strategy for email and marketing automation, positioning it as a critical driver of growth, personalization and lifecycle marketing
Serve as a thought leader and trusted advisor on how automation can create measurable impact, accelerate speed to market and enhance customer engagement
Stay abreast of, bring and apply external perspectives on best practices, user experiences, data science, AI and other innovations to ensure Prudential remains a leader in modern marketing
Define strategic requirements with technical partners to ensure email channel needs are met across data management, consent and other systems integrations
Evaluate and optimize resource mix to deliver efficiency, scale, quality and innovation for the function
Manage a team of email & lifecycle marketers who will drive the email strategy & execution for our business units
Define operating models, governance and workflows that balance time-to-market velocity, quality, compliance and risk management
Establish a center of excellence mindset, setting enterprise standards while enabling flexibility for business unit needs
Lead change management initiatives to elevate the role of email and automation across the enterprise
Develop and foster communities of practice that connect marketers across business units, enabling knowledge sharing, innovation and alignment to enterprise standards
Define the appropriate levels of proficiency in the email and marketing automation discipline including skillset benchmarks, career paths and structured training approaches to grow expertise across the organization
Define success metrics and performance systems that highlight measurable value, impact on growth, engagement and efficiency
Drive a culture of test-and-learn experimentation, continuous optimization and knowledge sharing
Ensure robust reporting and transparency for stakeholders across business, marketing and technology
Qualification
Required
10+ years of progressive marketing experience, including at least 5 years in email and marketing automation leadership
Demonstrated success in building and scaling automation capabilities in large, complex organizations with complex systems and data environments
Experience managing hybrid operating models (in-house, outsourced, offshore) with strong vendor management skills
Deep knowledge of leading marketing automation platforms (e.g., Marketo, Adobe Campaign, or equivalent)
Strong strategic thinking, change management, and executive communication skills; able to influence and align diverse stakeholders
Proven ability to drive measurable results in customer engagement, revenue growth and marketing efficiency
Benefits
Medical, dental, vision, life insurance, disability insurance, Paid Time Off (PTO), and leave of absences, such as parental and military leave.
401(k) plan with company match (up to 4%).
Company-funded pension plan.
Wellness Programs including up to $1,600 a year for reimbursement of items purchased to support personal wellbeing needs.
Work/Life Resources to help support topics such as parenting, housing, senior care, finances, pets, legal matters, education, emotional and mental health, and career development.
Education Benefit to help finance traditional college enrollment toward obtaining an approved degree and many accredited certificate programs.
Employee Stock Purchase Plan: Shares can be purchased at 85% of the lower of two prices (Beginning or End of the purchase period), after one year of service.
Company
PGIM
PGIM is a money manager whose clients rely on their risk management expertise, intellectual capital, and innovative solutions. It is a sub-organization of Prudential Financial.
1001-5000 employees
H1B Sponsorship
PGIM has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (15)
2024 (12)
2023 (8)
2022 (8)
2021 (7)
2020 (14)
Funding
Current Stage
Late StageLeadership Team
Jakob Wilhelmus
Director, Thematic Research
Recent News
2025-12-16
globallegalchronicle.com
2025-11-29
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