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IMI · 2 hours ago

Digital Marketing Manager

University Park, IL

Full-time

Hybrid

Mid, Senior Level

$120K/yr - $135K/yr

5+ years exp

IMI is a company focused on creating solutions and building careers. The Digital Marketing Manager will plan and oversee all aspects of digital marketing campaigns to effectively promote the Norgren brand and products.

EnergyInnovation ManagementManufacturingOil and Gas

Hiring Manager

Lisa Jurack

Responsibilities

Drives Growth through planning and executing a digital marketing plan to promote brand, products, and services on all available digital marketing channels [PPC, SOCIAL, CONTENT, SOCIAL, WEB, MARCOM, MOBILE] o Execute social media efforts to improve KPIs, including leading and contributing to content creation, graphic design, copy creation, and deadline management

Create and apply SMS and email-based marketing campaigns

Create digital marketing programs using web, organic, and paid media approaches

Experience leading and contributing to website creation, including but not limited to microsites and landing pages

Enhance brand awareness in the digital space

Create content, videos, podcasts on online sites

Consolidate and translate complex technical content into a compelling marketing message that produces a high response and optimal search rates

Responsible for the development and execution of strategic marketing plans to support the IA Americas business plan. Provide direction and recommendations based on factual data relating to products, advertising, markets, pricing, strategic planning, acquisitions, etc

Identify technology, growth trends, and forecasts in market segments. Identify and develop new products and opportunities for existing products to meet targeted growth plans in conjunction with engineering and operations

Coordinate development and implementation of product commercialization, including promotional programs, training programs for field and inside sales distribution networks

Communicate with customers and develop strategies and programs to satisfy their requirements

Manage, train, and develop team members and evaluate their work performance

Apply performance management and leadership techniques to assure positive employee relations

Track, measure, and report ROI, using data to optimize and evolve performance

Perform other duties as responsibilities necessitate

Qualification

Digital marketing tacticsWebsite creationProject managementSocial media advertisingSEO best practicesCRM experienceContent creationData analysisMarketing strategyMS Office SuiteTeam managementCommunication skills

Required

Bachelor's degree in marketing, communications, or a closely related subject is required

5 plus years' experience

2 plus years' experience managing a team

Worked as an internet marketing manager previously

Knowledge of digital marketing tactics in depth

Digital marketing tools, SEO best practices, and brand exposure tactics are all things you should know

Advanced project management abilities are required

Knowledge of the most up-to-date technologies and industry trends

Experience leading and contributing to website creation, including but not limited to microsites and landing pages

Proficient with MS Office Suite (Word, Excel, PowerPoint & Outlook)

Preferred

MBA preferred

Social media networking and advertising experience is a plus

CRM experience desired

Account Based Management Systems experience desired

Benefits

Multiple health plans to choose from: HMO, PPO, and High Deductible Health Plans with a low-cost share

Best-in-class 401K plan with zero vesting and up to 6% contribution matching

14-week maternity leave at full pay (Adoption benefits are equivalent)

4-week paternity leave at full pay (Adoption benefits are equivalent)

Employee Resource Groups that offer community and support, like our Pride Network and Network of Women groups

PTO, encompassing inclusive holidays

Career Development opportunities (IMI’s ‘Catalyst’ Program)

Employer contribution for Health Savings Account, and in many cases free virtual telemedicine, and teletherapy.

Mental Health and wellness programs to support you and your family

Full suite of voluntary benefits to tap into, including but not limited to: Critical illness insurance, hospital indemnity, legal insurance, identity theft protection, and pet insurance or home & auto insurance through our discount advantage platform

Short & long-term disability as well as basic life insurance at 2x your basic salary at no cost to the employee

Free financial advisors, webinars, and classes through Charles Schwab

Annual Employee Stock Purchase Plan with option to purchase IMI shares at a reduced employee only price - no opportunity to lose, only to profit or refund your investment 100%

Company

IMI

IMI is a global leader in fluid and motion control, serving markets underpinned by three long-term growth trends – automation, energy efficiency and healthcare demand.

Founded in 1862

Birmingham, Birmingham, GBR

10001+ employees