Starcom · 3 hours ago
Associate Director, Programmatic
Starcom is a global communications planning and media leader with over 80 years of experience. The Associate Director, Programmatic will oversee a team managing programmatic campaigns and strategies, ensuring exceptional client service and campaign performance.
AdvertisingBrand MarketingMarketing
Responsibilities
Manage a programmatic team responsible for the client's media buys in the DSP
Direct the execution of brand programmatic deliverables to meet/exceed expectations
Solid knowledge of the programmatic landscape - system setups on both DSP & DMP
Develop, grow, and maintain relationships through exceptional client service
Contribute to creation of action plans for achieving and measuring digital media success, including setting key metrics, measurement and optimization strategies
Advocate for the value of social/programmatic by educating clients, partners and internal teams on the latest tech/data advancements and capabilities in this quickly evolving space
Provide direction as needed for improving campaign performance through optimization and/or implementing new features and strategies
Create and deliver presentations to both clients and internal teams showcasing campaign strategy and performance results
Develop points of view on new technologies, trends, and opportunities in the automated digital media landscape
Demonstrate a deep technical understanding as well as problem-solving and intervention when necessary
Partner with analytics team on campaign measurement reporting and insights generation
Lead regular insight meetings with clients detailing performance, campaign optimizations, and new opportunities
Work with media partners to ensure accurate platform implementation
Lead and assist in coaching, managing, and educating a team of Analysts, Sr. Analysts, and Managers
Qualification
Preferred
Bachelor's degree or higher preferred, preferably in marketing, advertising, business, engineering, statistics, economics, sociology, or equivalent
5+ years of directly related experience preferably in the programmatic media space
2+ years of experience managing a team
Working knowledge in technologies such as The Trade Desk, DoubleClick Bid Manager, TTD, AOP, AAP and Facebook and Twitter APIs
Strong leadership skills and professionalism and be comfortable presenting ideas to senior client management
Possess strong analytical skills and the ability to interpret campaign performance data and provide insights and optimization recommendations
Understanding of traditional and interactive media planning elements
Resourceful, curious, and motivated individual with an ability to work independently as well as in a team setting
Strong analytics, organizational, and communication skills
Strong client facing experience with the ability to identify risks and effectively manage through issues
Strong project management skills
Proficiency in Microsoft Office Suite with intermediate to advanced understanding of Excel
Benefits
Paid Family Care for parents and caregivers for 12 weeks or more
Monetary assistance and support for Adoption, Surrogacy and Fertility
Monetary assistance and support for pet adoption
Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
Tuition Assistance
Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
Matching Gifts programs
Flexible working arrangements
'Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
Business Resource Groups that support multiple affinities and alliances
Company
Starcom
With a history that dates back over 80 years, Starcom is a global communications planning and media leader.
H1B Sponsorship
Starcom has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (10)
2024 (8)
2023 (11)
2022 (20)
2021 (8)
2020 (16)
Funding
Current Stage
Late StageRecent News
Prolific North
2025-11-03
Company data provided by crunchbase