SkyWater Search Partners · 2 weeks ago
SEO/GEO Specialist
Minnetonka, MN
Full-time
Hybrid
Mid Level
$85K/yr - $85K/yrSkyWater Search Partners is a leading digital agency seeking an experienced SEO/GEO Specialist to support a growing roster of clients. The role involves blending technical SEO expertise with emerging AI-driven search strategies to help clients achieve measurable growth in visibility, traffic quality, and conversions.
Human ResourcesRecruitingStaffing Agency
Responsibilities
Develop answer-ready content: Partner with writers to produce succinct Q&A modules, TL;DR summaries, key-facts callouts, credible citations, and clearly dated claims aligned to user questions and tasks
Implement structured data at scale: Build and validate JSON-LD for FAQPage, LocalBusiness, HowTo, Product, Article/NewsArticle, Organization, Author, and more
Technical SEO & GEO: Ensure crawlability, renderability, canonicalization, internal linking, XML sitemaps, and performance optimization
Keyword & question research: Expand traditional keyword research into question, task, and “jobs-to-be-done” research using SERP features, PAA, forums, site search, and support logs
Content & UX collaboration: Optimize IA elements such as headlines, anchors, tables, and step lists for both users and LLM consumption
Measurement & reporting: Build reporting for organic and AI-assistant referrals; track inclusion/citation rate, branded answer share, and post-click performance
Conversion Rate Optimization (CRO): Analyze friction points via analytics and session data; identify opportunities and report conversion lift from SEO/GEO channels
Pre-/post-launch SEO: Define requirements for new builds, manage metadata migrations and redirects, validate schemas and tracking, and conduct post-launch QA
Authority building & digital PR: Support high-quality link-earning, source-backed content, and E-E-A-T initiatives to increase citation likelihood
Client communication: Present insights, roadmaps, and experiment results with clear explanation of business impact
Qualification
Required
Technical SEO (audits, crawling, rendering, CWV, canonicalization, sitemaps, internal linking, Google Business Profile review)
Structured data (JSON-LD) and schema validation
Content strategy for Q&A, how-tos, definitions, tables, and source-supported content
Deep search intent and question-driven research
Question mining from forums (e.g., Reddit) into structured briefs and FAQ/HowTo modules
Understanding LLM citation behavior and format requirements
Analytics (GA4, GSC, Looker Studio), GTM proficiency
Bing Webmaster Tools & IndexNow
CMS platforms (WordPress, Shopify, SquareSpace, BigCommerce, Magento)
Site crawling tools (Screaming Frog, Sitebulb, etc.) and QA workflows
Backlink strategy/digital PR emphasizing quality and originality
Heatmapping/session tools (Clarity, Hotjar, Lucky Orange, etc.)
Cross-functional collaboration in an agency or multi-stakeholder environment
Benefits
Creative, modern and collaborative office environment
Medical, dental, and vision coverage
401(k) with employer match
Unlimited PTO
Strong focus on professional development
Supportive, team-oriented culture with a focus on winning together
Company
SkyWater Search Partners
SkyWater Search Partners is an executive search firm that specializes in short list recruitment and placement.
Founded in 2013
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Adam Hoffarber
Managing Partner
Recent News
Business Journals
2023-08-17
2022-08-12
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