VenturEd Solutions · 4 hours ago
Account-Based Marketing Manager
United States
Full-time
Onsite
Mid Level
3+ years expVenturEd Solutions is a company that has been supporting K-12 private and independent schools for over 40 years. They are seeking an Account-Based Marketing Manager to develop and execute multi-channel account-based marketing programs aimed at engaging key stakeholders in the education sector.
EducationSoftware
Responsibilities
Help build and maintain tiered ABM programs aligned to quarterly demand generation goals and regional priorities
Actively engage with Sales to identify target accounts, create regional account clusters, and prioritize verticals (independent schools, Catholic/faith-based, diocesan networks, association partners)
Help develop annual and quarterly ABM roadmaps tied to pipeline targets, product priorities, and seasonal enrollment cycles
Own end-to-end ABM campaign execution including: segmentation, messaging, creative briefs, content assets, event integration, and digital activation
Build and optimize all components of ABM plays: landing pages, playbooks, nurture sequences, Gong call flows, Postal gifting campaigns, ads, and sales enablement materials
Partner with Events Marketing to optimize ABM plays at trade shows, conferences, and association events as applicable
Manage tight timelines and cross-functional approvals (Sales, Product, Creative, Events)
Help develop value-based messaging tailored to Directors of Admission, Enrollment, Financial Aid, Business Officers, CFOs, Heads of School, and enrollment committees
Support the creation of ABM-specific assets, including mini-guides, checklists, regional snapshots, benchmark callouts, and partner stories
Participate in sync meetings with Sales to ensure alignment on ABM priorities, account selection, and campaign performance
Deliver actionable sales enablement: talk tracks, one-pagers, outreach templates, Gong scripts, and multi-touch outreach sequences
Track and report on applicable metrics
Monitor ABM performance using HubSpot, Salesforce, and Gong
Track account engagement, pipeline contribution, and ROI across all tiers of ABM
Use data to refine ICP targeting, campaign sequencing, and content needs
Present insights to Marketing & Sales leadership
Qualification
Required
3–5+ years experience in B2B demand generation, or ABM marketing (SaaS preferred)
Strong experience building multi-channel campaigns (email, digital, events, sales enablement)
Deep understanding of ABM frameworks and tools (HubSpot, Salesforce, postal/gifting platforms, ad platforms, Gong)
Exceptional project management skills and ability to steer cross-functional teams
Strong writer with the ability to translate product value into enrollment-focused narratives
Data-driven mindset with comfort analyzing pipeline, MQL→SQL conversion, engagement metrics, and ABM dashboards
Preferred
Experience in K-12 education, enrollment management, admissions, or the independent school market
Benefits
Medical, Dental & Vision Benefits
Flexible Planned Paid Time Off
Generous Sick Leave
Purpose-Driven Culture
Work-Life Balance
Passionate About Community Involvement
Company Paid Parental Leave
Company Paid Short Term Disability
Remote Flexibility
Company
VenturEd Solutions
VenturEd Solutions is a leading solution provider exclusively dedicated to powering the success of K-12 schools, students, and families.
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
unknown2016-09-06Acquired
Recent News
Company data provided by crunchbase