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OLAPLEX · 1 hour ago

Global Brand Marketing Manager, Pro Technical (Hybrid Role - New York)

New York, NY

Full-time

Hybrid

Mid, Senior Level

$90K/yr - $120K/yr

6+ years exp

OLAPLEX is a category-defining leader in prestige hair care that seeks to transform foundational hair health. The Global Brand Marketing Manager, PRO Technical will drive the company's professional salon portfolio, focusing on category positioning, campaign activation, and toolkit delivery to enhance brand reputation and stylist advocacy.

BeautyConsumer GoodsCosmetics

Responsibilities

Support the development and GTM execution for the PRO Technical portfolio, including both NPD and core franchise products

Lead day-to-day category management, identifying opportunities to support the portfolio beyond new product launches—such as evergreen programs, education-led initiatives, and stylist engagement moments—to drive sustained category growth and advocacy

Manage campaign planning and execution from concept through launch and post-launch recap, ensuring alignment across Creative, Education, and Commercial teams

Partner with Innovation, R&D, and Education teams to translate technical inputs into clear, credible, and differentiating product positioning, claims, and storytelling

Develop campaign briefs and messaging hierarchies that connect science and stylist needs into accessible, inspiring communication

Partner with the Campaign Operations Manager to align on key deliverables, toolkits, and milestone timing to ensure flawless readiness

Collaborate with Sales, Education & Communications team to drive always-on advocacy programs, in-salon initiatives and professional storytelling moments

Partner with Strategy & Insights to analyze performance, consumer and stylist trends, and identify opportunities to strengthen category awareness and adoption

Ensure messaging aligns with stylist needs, PRO outcomes, and ongoing advocacy moments

Collaborate with Global Education to co-develop toolkits, training assets, and in-salon storytelling that ladder to the global brand strategy

Support Education in developing technical content for demonstrations, distributor programs, and stylist activations

Manage toolkit readiness and adaptation for global distribution and regional needs

Drive the development of evergreen and/or seasonal content that supports PRO products

Partner with Creative, EDU and Social to develop toolkits, digital content, and education-first storytelling that scales across regions; define content formats and rotations needed for campaign success

Collaborate with the Campaign Ops Manager to ensure content needs are captured early and incorporated into broader GTM timelines and content matrices

Serve as the day-to-day global brand marketing partner for Global Education, Pro Sales, and International teams, integrating regional feedback into campaign plans and launches

Collaborate with Global Education to ensure messaging, content and assets support with stylist training, in-salon activations and distributor needs

Work cross-functionally to ensure alignment between brand messaging, education storytelling, and commercial activation

Provide direction on adaptation of toolkits and launch materials for global distribution channels

Support cross-category collaboration by representing PRO priorities and ensuring consistency in communication and toolkit delivery

Track category performance across sell-in, sell-through, and stylist adoption, analyzing key insights to inform future programs

Support post-launch recaps, documenting results and learnings to guide ongoing optimization

Monitor the professional landscape and competitive activity (e.g., K18, Redken, Amika, Kerastase) to identify category shifts, tone changes, innovation trends and claim evolution

Act as a key point of contact for the Treatments team to share learnings and ensure synergy across the broader PRO & Treatments portfolio

Qualification

Brand marketing experienceProduct launch executionCross-functional collaborationData-driven mindsetProject management skillsCommunicationCreative problem-solvingAdaptability

Required

6-8 years of progressive experience in brand or product marketing within professional beauty, haircare, or salon-related categories

Proven success executing marketing programs or product launches in the PRO channel (in-salon, stylist, or distributor environment)

Strong understanding of stylist behavior, professional education, and the dynamics of B2B2C marketing

Experience working cross-functionally with Education, R&D, and Commercial teams to translate product technology into effective storytelling

Excellent project management and organizational skills; able to manage multiple launches, toolkits, and stakeholders simultaneously

Strong communication and storytelling ability with attention to both technical accuracy and brand tone

Data-driven mindset with the ability to synthesize insights into actionable recommendations

Collaborative, hands-on, and adaptable; thrives in fast-paced, entrepreneurial environments

Bachelor's degree required

NYC-based hybrid role

Preferred

Advanced degree in Marketing or related field a plus

Benefits

Competitive compensation

Work/Life Balance: Flexible paid time off, 11 paid holidays, and flexible work schedules

Wellness: Company Contribution to Medical, Dental, and Vision Insurance for Employees and their Families, Company Paid Employee Life Insurance, Optional additional Life Insurance, and Short and Long-Term Disability Coverage Options

Parental Leave: Up to 18 weeks for birthing-parents and up to 10 weeks for non-birthing new parents

Financial Well-being: Roth and 401k plans: 100% match up to the first 4% and is immediately vested

Professional Development Reimbursement Program: Career development is as important to us as we know it is to you!

Products: Twenty (20) free products per year, plus a friends and family discount