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Link Logistics · 1 month ago

Director, Digital Performance Marketing

Larkspur, California

Full-time

Onsite

Director/Executive

$185K/yr - $205K/yr

10+ years exp

Link Logistics is a leading operator of warehouses and business parks, specializing in last-mile logistics real estate. The Director of Digital Performance Marketing will be responsible for driving growth and maximizing ROI through data-driven, multi-channel digital marketing campaigns, leveraging analytics and collaborating with cross-functional teams.

Commercial Real EstateLogisticsSupply Chain ManagementWarehousing

Growth Opportunities

Responsibilities

Aggregate, analyze, and derive insights from digital data to drive and support marketing strategies. This is inclusive of, but not limited to, data from email and lead generation, digital platforms, social media, earned media, and website traffic

Utilize analytics tools such as Google Analytics, Google BigQuery, Marketing Cloud and Data Cloud to aggregate and analyze data

Develop and continuously enhance dashboard reporting with tools like Power BI, Looker, Tableau, to track performance indicators

Synthesize results from data insights, leadership discussions, and analysis into actionable digital marketing strategies

Use data and institute A/B testing methodologies to continuously optimize campaign performance, creative and landing pages

Develop, execute and optimize comprehensive performance marketing strategies to meet revenue, acquisition and retention goals

Identify and prioritize effective campaigns across programmatic, paid social and other digital tactics based on key performance indicators, while also understanding the full prospect journey

Manage digital marketing campaigns, ensuring timely delivery and alignment with business goals

Set KPIs for campaigns in partnership with key stakeholders, regularly reviewing performance and adjusting strategies to optimize outcomes

Work collaboratively and ensure trust with cross-functional teams, including technology, leasing, customer experience, design, corporate communications, and content, to ensure seamless execution of campaigns

Manage and allocate the performance marketing budget to maximize ROI

Continuously monitor spending, ensuring campaigns stay within budget while delivering on objectives

Drive a culture of continuous improvement by reviewing and optimizing digital marketing approach and strategies

Stay apprised of industry trends, emerging marketing technologies, new advertising platforms and competitor analysis to ensure Link is operating as an industry leader

Deliver recommendations for strategic adjustments based on data-driven insights

Communicate digital marketing performance and insights to senior management and other stakeholders

Work directly with external digital agency, IT and other lead stakeholders including technical and non-technical associates to ensure cross-team collaboration

Collaborate with analytics and data science teams to improve attribution models and reporting accuracy

Vendor management of several external partners to ensure Link is utilizing leading technology and data driven marketing approaches

Qualification

Digital marketing expertiseData analysis skillsCampaign management toolsB2B marketing experienceGoogle AnalyticsGoogle BigQueryMarketing CloudProgrammatic PlatformsSocial Media Ad ManagersLeadership communicationVendor managementCross-functional collaboration

Required

Bachelor's degree in marketing, technology, business administration, or other relevant field of study

Minimum 10+ years of experience in a digital marketing environment, with experience with B2B clients

In-depth knowledge of digital advertising platforms, campaign management tools and analytics tools Google Analytics, Google Tag Manager, Google BigQuery, Marketing Cloud, Mail Chimp, Constant Contact, Programmatic Platforms (i.e. StakeAdapt, The Trade Desk), Social Media Ad Managers (Meta, LinkedIn), Google Ads

Strong data analysis skills, with the ability to translate complex metrics into actionable strategies

Ability to lead cross-functional and leadership discussions on digital marketing topics in a way that is digestible to the audience and provides value to the business

Proven experience in leading and executing strategic, data-driven digital marketing initiatives within a complex B2B commercial environment