Iru · 8 hours ago
Manager, Performance Marketing
Miami, FL
Full-time
Hybrid
Mid, Senior Level, Lead/Staff
8+ years expIru is an AI-powered security & IT platform that helps companies secure their users, apps, and devices. The Manager of Performance Marketing will own the global demand generation function, leading a team to create pipeline and revenue impact through strategic marketing initiatives across various channels.
Artificial Intelligence (AI)Cyber SecurityInformation TechnologyiOSMobileSoftware
Responsibilities
Own demand generation results, including pipeline volume, pipeline quality, and efficiency metrics across the full funnel
Lead, hire, and develop the demand generation team; set clear goals, expectations, and performance standards
Establish operating rhythms, planning processes, and accountability frameworks to ensure consistent execution and results
Set quarterly and annual demand generation goals tied to company growth targets and revenue plans
Serve as the executive owner for demand performance, providing clear direction, prioritization, and tradeoff decisions
Own demand generation strategy, budget allocation, and performance across all digital channels (LinkedIn, Meta, Reddit, Display/Native, YouTube, CTV), providing senior-level, cross-channel paid media leadership
Define quarterly and annual demand strategies across product lines and buyer segments in partnership with the Head of Growth Marketing
Translate product positioning and segment strategy into integrated campaign frameworks with clear funnel targets, success metrics, and ROI forecasts
Oversee campaign portfolios spanning promoted content, webinars, ebooks, paid media, field events, ABM programs, and integrated GTM plays
Partner with revenue and marketing leadership to align on growth plays, pipeline targets, and channel investment strategy
Lead cross-functional execution across paid media, paid search, content, lifecycle, brand, web, and sales to ensure all efforts ladder to pipeline and revenue outcomes
Provide strategic guidance and prioritization to channel owners, contractors, and agencies while maintaining accountability for results
Partner with sales leadership on lead management, routing, follow-up strategy, and SDR/AE enablement to improve conversion and velocity
Own the experimentation roadmap across messaging, creative, offers, channels, and campaign structure
Build repeatable campaign motions, operating playbooks, and scalable systems to support predictable demand generation
Maintain platform-level fluency to validate execution, troubleshoot performance issues, and pressure-test strategy when needed
Guide Paid Search strategy to ensure search is fully integrated into broader demand programs and campaign narratives
Own pipeline forecasting, performance tracking, and efficiency metrics across the funnel
Translate campaign and pipeline data into clear insights, decisions, and action plans
Monitor performance at the program and portfolio level; drive optimization, budget reallocation, and channel prioritization
Lead post-campaign retrospectives and publish learnings, playbooks, and best practices to scale what works
Deliver executive-ready reporting on demand performance, ROI, and growth impact
Qualification
Required
8–10+ years leading B2B demand generation, growth marketing, or integrated marketing programs, ideally in SaaS or tech
Proven people manager with experience hiring, developing, and leading high-performing teams
Demonstrated ownership of pipeline and revenue outcomes, not just campaign execution
Strong cross-channel expertise across paid media, gated content, webinars, ABM, and lifecycle programs, with a systems-level view of demand generation
Advanced ability to model, forecast, and optimize funnel performance
Experience partnering closely with senior sales, marketing, and revenue operations leaders
A strategic leader who can set vision, drive alignment, and step into execution when necessary
Clear, concise communicator with strong executive presence and the ability to influence decisions at the leadership level
Benefits
Competitive salary
Hybrid work environment (3 days in office per week)
100% individual and dependent medical + dental + vision coverage
401(K) with a 4% company match
20 days PTO
Iru Wellness Week the first week in July
Equity for full-time employees
In-office lunch stipend provided
Up to 16 weeks of paid leave for new parents
Paid Family and Medical Leave
Modern Health mental health benefits for individuals and dependents
Fertility benefits
Working Advantage employee discounts
Onsite fitness center
Free parking
Exciting opportunities for career growth
Company
Iru
Iru is the AI-powered security & IT platform used by the world’s fastest-growing companies to secure their users, apps, and devices.
201-500 employees
Funding
Current Stage
Late StageTotal Funding
$288.38MKey Investors
General CatalystTiger Global ManagementFelicis
2024-07-17Series D· $100M
2021-11-18Series C· $100M
2021-04-22Series B· $60M
Leadership Team
Adam Pettit
Founder & Chief Executive Officer
John Richards
Staff Product Manager
Recent News
SV Angel
2025-11-28
Company data provided by crunchbase