Iru · 12 hours ago
Product Marketing Manager
Miami, FL
Full-time
Onsite
Entry, Mid Level
2+ years expIru is an AI-powered security and IT platform that helps companies secure their users, apps, and devices. The Product Marketing Manager will be responsible for accelerating growth in the endpoint security market by crafting clear value propositions, creating marketing assets, and collaborating with cross-functional teams.
Artificial Intelligence (AI)Cyber SecurityInformation TechnologyiOSMobileSoftware
Responsibilities
Plan and execute for product launches including messaging, content creation, and cross-functional coordination
Identify opportunities for breakthrough campaigns that drive awareness and adoption
Be the go-to person for teams who need your guidance in messaging and positioning for demand gen campaigns, events, sales collateral, and training
Create content and guide the product storytelling for emails, landing pages, ads, and more
Drive internal and external awareness of existing product differentiators and new features
Know each step of the buyer journey, identify gaps that product marketing can solve, and execute
Own or support strategic go-to-market campaigns. Partner closely with sales, product, and demand generation teams to create world-class marketing experiences
Enable sales teams with training, collateral, and competitive intelligence
Conduct buyer and customer research, building a deep understanding of personas, customers, and market segments
Analyze competitive intelligence, deal data, and customer feedback to inform positioning and strategy
Synthesize market insights to identify new opportunities and refine messaging
Help establish product marketing best practices as the function grows
Qualification
Required
2+ years of product marketing experience in high-growth B2B SaaS companies
Fluency in content creation—from product descriptions and website copy to data sheets and sales decks
A track record of planning and executing on campaigns that required your resourcefulness, insight, and attention to detail
An execution mindset—moving between strategy and getting your hands dirty
Demonstrated ability to quickly learn technical products and articulate complex ideas clearly
Experience managing multiple projects, timelines, and stakeholders simultaneously
A deep empathy for the customer; you understand buyer needs and pain points
High attention to detail with a commitment to quality in everything you deliver
Adaptability and willingness to take on diverse responsibilities in a fast-paced environment
Ability to work 5 days per week in our Miami (Coral Gables) office
Benefits
100% individual and dependent medical + dental + vision coverage
401(K) with a 4% company match
20 days PTO
Flexibility to work from anywhere for up to 30 days per year
Iru Wellness Week the first week in July
Equity for full-time employees
Lunch stipend provided Monday through Friday
Up to 16 weeks of paid leave for new parents
Paid Family and Medical Leave
Modern Health mental health benefits for individuals and dependents
Fertility benefits
Working Advantage employee discounts
Onsite fitness center
Free parking
Exciting opportunities for career growth
Company
Iru
Iru is the AI-powered security & IT platform used by the world’s fastest-growing companies to secure their users, apps, and devices.
201-500 employees
Funding
Current Stage
Late StageTotal Funding
$288.38MKey Investors
General CatalystTiger Global ManagementFelicis
2024-07-17Series D· $100M
2021-11-18Series C· $100M
2021-04-22Series B· $60M
Leadership Team
Adam Pettit
Founder & Chief Executive Officer
John Richards
Staff Product Manager
Recent News
SV Angel
2025-11-28
Company data provided by crunchbase