Apply on Employer Site

Temple Square Hospitality Corporation · 2 months ago

Email Strategy & Digital Marketing Manager

Corporate Office

Full-time

Onsite

Mid Level

3+ years exp

Deseret Book Company is a mission-driven organization focused on providing meaningful content and products to its community. The Email Strategy & Digital Marketing Manager will lead the development and execution of email and digital marketing strategies, aiming to enhance customer engagement and drive traffic to various platforms. This role demands a creative strategist who collaborates effectively with multiple teams to achieve marketing goals.

Hospitality

Responsibilities

70% Email Marketing Strategy Development, Campaign Management & Performance Analytics: Develop, define, and lead the email marketing for Deseret Book. This includes:

Strategy Development & Execution:

Architect comprehensive email marketing strategies aligned with company objectives and customer journey stages (awareness, consideration, conversion, retention, loyalty)

Develop sophisticated customer segmentation strategies based on behavioral data, purchase history, and engagement patterns

Create and optimize automated email journeys and lifecycle campaigns that nurture leads and drive conversions

Design and implement promotional calendars aligned with product launches, seasonal campaigns, and faith-based events

Campaign Management

Lead end-to-end email campaign development from conceptualization to post-campaign analysis

Partner with creative teams to develop compelling email content that resonates with our faith-based community

Implement A/B testing protocols for subject lines, content, CTAs, and send times to maximize performance

Ensure brand consistency and message alignment across all email communications

Performance Analytics & Optimization

Monitor and analyze key email metrics including open rates, CTR, conversion rates, and revenue attribution

Develop comprehensive reporting dashboards to track campaign performance and ROI

Identify trends and insights to continuously improve email marketing effectiveness

20% Digital Marketing Support: Assist in other digital marketing efforts that will drive traffic to DeseretBook.com, Deseret Book brick-and-mortar stores, and bookshelf+ including:

Collaboration & Planning: Collaborate on integrated digital marketing campaigns across multiple channels (social media, paid search, display advertising)

Content Marketing Collaboration: Assist in developing content marketing strategies that complement email initiatives

Website Optimization: Contribute to website optimization and conversion rate improvement projects

10% SMS Marketing: Develop and execute digital marketing plan using SMS channels including:

Design and execute SMS marketing strategies to complement email campaigns

Analyze SMS campaign performance and optimize for engagement

Qualification

Email marketing strategyDigital marketing channelsCustomer segmentationAdobe SuiteProblem-solving skillsCommunication skillsDetail-orientedSelf-motivatedTeam player