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Reserve · 1 month ago

Digital Marketing Associate

United States

Full-time

Remote

Entry Level

$70K/yr - $90K/yr

1+ years exp

Reserve is building decentralized, index-style 'token folios' that give people simple, diversified exposure to crypto. The Digital Marketing Associate will be responsible for executing day-to-day digital marketing efforts, including managing campaigns, email outreach, and community support.

BlockchainRetailVirtual Currency

Responsibilities

Help execute and track digital marketing campaigns across email, LinkedIn, PR, and other channels

Build, schedule, and QA marketing emails and announcements (product updates, campaigns, educational content)

Assist in managing paid and organic campaigns (briefs, assets, tracking links, reporting)

Keep our content and campaigns organized in our project management tools (Notion, Sheets, whatever we’re using)

Support outbound email outreach to partners, media, KOLs, and communities (building lists, drafting initial copy, tracking replies)

Help draft and polish external comms: announcements, media briefs, talking points, blog distribution, community updates

Coordinate with PR / comms partners to make sure timelines, assets, and messaging are aligned

Assist in publishing and maintaining a consistent posting cadence on social channels

Clip, format, and upload content (threads, snippets, simple graphics with templates) to support launches and ongoing campaigns

Monitor key channels for mentions, feedback, and opportunities; flag what actually matters to the team

Pull basic performance metrics (opens, CTR, traffic, conversions, follower growth, etc.) and put them into simple summaries

Maintain clean contact lists, segmented audiences, and campaign sheets so nothing gets lost

Generally: keep things organized so senior marketing isn’t chasing down links, assets, and status updates

Qualification

Digital marketing experienceCrypto/blockchain knowledgeOrganizational skillsEmail marketing toolsSocial media managementExecution-first mindsetBasic design toolsAnalytics tools familiarityWeb3/fintech experienceClear written communication

Required

1–2 years of experience in digital marketing, growth, CRM, or similar role (agency, startup, or tech preferred)

Based in San Francisco or New York City (or willing to be) with ability to come in-person when needed

Strong organizational skills – you can keep multiple campaigns, docs, and deadlines straight without dropping things

Execution-first mindset – you bias toward getting things done, not talking in circles

Base knowledge of crypto/blockchain – you don't need to be a degen, but you should understand basics (L1/L2, wallets, tokens, DeFi at a high level) and be willing to go deeper

Clear written communication, you can write concise, clean copy and you care about details

Comfortable using tools like Google Workspace, basic email/CRM tools (Klaviyo, Mailchimp, etc.), and social publishing tools