Director of Social Media Strategy jobs in United States
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Tuskegee University · 2 months ago

Director of Social Media Strategy

positionTuskegee, AL
timeFull-time
remoteHybrid
seniorityDirector/Executive
date8+ years exp

Tuskegee University is seeking a Director of Social Media Strategy who will develop and execute a comprehensive social media strategy that aligns with the university’s strategic goals. The role involves overseeing social media projects, analyzing performance metrics, and driving engagement across various platforms.

EducationHigher EducationUniversities

Responsibilities

Create and lead social media campaigns from concept to execution
Develop and maintain social media guidelines for all university branded social media accounts
Implement social media strategies across platforms that are aligned with university’s storytelling strategy (LinkedIn, Facebook, Instagram, YouTube)
Set quantitative and qualitative measurable goals, and analyze and report on performance, routinely identifying insights to optimize reach and engagement
Develop and post high-quality written content and multimedia content, including videos and infographics, tailored for various social media platforms
Develop content calendars featuring relevant holidays, organic campaign strategies and social media initiatives in collaboration with the university’s communication planning and messaging
Support media relations efforts, including social media, for all coordinated messaging
Perform other duties as assigned

Qualification

Social media strategyDigital content creationSocial media analyticsVideo editingContent calendar creationProject managementAnalytical skillsCommunicationInterpersonal skillsCritical thinking

Required

Bachelor's degree in Marketing, Communications, Public Relations, Journalism or a related field
Minimum of eight years of experience
Experience as a digital content creator, with a portfolio showcasing a range of content types
Strong familiarity with social media tools like Sprout Social and Hootsuite, as well as with in-platform analytics on Facebook, Twitter, Instagram and LinkedIn
Experience working with executive leadership to develop their social presence through strategy creation, content development, posting, and monitoring
Must be able to work after hours and weekends required

Preferred

Certification in social media content creation and strategy or digital storytelling preferred

Company

Tuskegee University

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Tuskegee University is a school in Tuskegee Institute.
dateFounded in 1881
location
Tuskegee Institute, Alabama, USA
people-size501-1000 employees
web-link
http://www.tuskegee.edu/

Funding

Current Stage
Late Stage
Total Funding
$3.59M
Key Investors
National Telecommunications and Information AdministrationNational Institutes of Health
2023-02-27Grant· $3.57M
2022-06-21Grant· $0.03M
2021-11-08Grant

Leadership Team

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Charles N Smith
Chief Operating Officer
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Rolundus Rice
Chief Operating Officer/Vice President for Student Affairs
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