84.51˚ · 9 hours ago
Director, In Store Media Strategy and Activation (P4102)
Cincinnati, OH
Full-time
Onsite
Director/Executive
$131K/yr - $214K/yr
8+ years exp84.51° is a retail data science, insights, and media company that partners with The Kroger Co. to enhance shopper experiences. The Director of Strategy & Activation for In-Store Media will lead the commercialization and strategic evolution of Kroger Precision Marketing's in-store media portfolio, focusing on monetization, scalability, and operational excellence.
Management Consulting
Responsibilities
Define and evolve the commercial and client go-to-market strategy for the In-Store Media portfolio (Digital Display, Audio, Print, Kiosk, Near Store, Experiential)
Develop and operationalize pricing, packaging, and positioning frameworks that balance near-term revenue and long-term scalability
Champion in-store within broader Media, Insights, and Incentives narratives to create an integrated Retail Media story
Partner with Product, Tech, and Measurement teams to align roadmap priorities with commercial needs and advertiser demand
Translate product features into scalable sales narratives and revenue forecasts
Identify and activate pilot opportunities that demonstrate proof of demand and readiness for broader rollout
Build deep partnerships across Kroger Merchandising, Store Operations, Marketing, and external vendors to ensure in-store media aligns to business objectives and shopper experience standards
Establish repeatable workflows that reduce friction and accelerate speed to market
Build, coach, and inspire a high-performing Commercial Strategy & Media Activation in store team
Create clarity, accountability, and empowerment across roles, ensuring consistency in delivery and client experience
Drive an inclusive, growth-minded culture focused on collaboration and continuous improvement
Track global Retail Media and in store innovation to inform future product design and differentiation
Introduce global best practices—especially from European markets—into KPM’s operating model
Lead horizon-scanning for new monetization levers including AI-driven optimization, contextual targeting, and connected experience measurement
Qualification
Required
8–12+ years of experience in Retail Media, OOH, or digital media commercialization, with at least 3 years in a leadership capacity
Proven success building or scaling media products—preferably across in-store or physical environments
Deep understanding of programmatic and retail media ecosystems, including audience, measurement, and monetization models
Demonstrated experience leading cross-functional teams through ambiguity and transformation
Strong business acumen with ability to model P&L impact, margin structures, and commercial scale
Exceptional communication, storytelling, and influence across senior stakeholders
Bachelor's degree required
Benefits
Health: Medical: with competitive plan designs and support for self-care, wellness and mental health.
Dental: with in-network and out-of-network benefit.
Vision: with in-network and out-of-network benefit.
Wealth: 401(k) with Roth option and matching contribution.
Health Savings Account with matching contribution (requires participation in qualifying medical plan).
AD&D and supplemental insurance options to help ensure additional protection for you.
Happiness: Paid time off with flexibility to meet your life needs, including 5 weeks of vacation time, 7 health and wellness days, 3 floating holidays, as well as 6 company-paid holidays per year.
Paid leave for maternity, paternity and family care instances.
Company
84.51˚
84.51° helps companies create sustainable growth by putting the customer at the center of everything.
1001-5000 employees
H1B Sponsorship
84.51˚ has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (18)
2024 (23)
2023 (29)
2022 (39)
2021 (26)
2020 (17)
Funding
Current Stage
Late StageLeadership Team
Mario DiMercurio
Director, Product - Platform Components
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