Bellwether · 1 month ago
Digital Communications & Marketing Manager
United States
Full-time
Remote
Mid Level
$88K/yr - $94K/yr
3+ years expBellwether Education Partners is a national nonprofit focused on transforming education for students furthest from opportunity. They are seeking a Digital Communications & Marketing Manager to develop and implement a comprehensive digital strategy that highlights their services and impacts, while generating leads for future partnerships.
AssociationEducationNon Profit
No H1B
Responsibilities
Co-lead development of a comprehensive digital communications and marketing strategy
Working with the Director of Communications & Marketing, develop strategies that significantly increase engagement with Bellwether’s key audiences (including media, policymakers, funders, and current and prospective clients) across social media (organic and paid), email, and other digital platforms
Develop and track metrics that accurately capture Bellwether’s reach and impact on digital platforms based on the organization’s broader communications and impact goals
Bring an expert perspective on the best way to use major digital platforms (strategically and tactically), and constantly update this perspective as platforms evolve
Drive high-impact storytelling and marketing
Work with experts across the organization to develop content and digital campaigns in multiple formats that reach and resonate with key audiences and drive leads for priority portfolios of work
Continuously push Bellwether’s ability to create content in different media (written, audio, video, etc.) with a clear perspective on which formats best suit particular stories/target audiences/marketing goals
Refine and, where necessary, build new systems to codify best practices across our digital platforms, including the use of artificial intelligence tools to support more efficient and effective digital storytelling
Manage Bellwether’s day-to-day presence on digital platforms
Draft and post compelling content (in collaboration with content experts from across the organization, as necessary) optimized for specific platforms tied to new Bellwether releases, current events, and “evergreen” communications and marketing priorities
Collaborate with the Senior Design & Visual Associate to ensure content on platforms is as “visual first” as possible while reflecting the organization’s brand guidelines
Produce multimedia content for priority platforms (including live digital events) in service of broader communications and marketing goals
Recommend and execute paid digital advertising campaigns to advance project-specific goals and broader communications and marketing goals
Qualification
Required
A passion for and commitment to transforming education to ensure students furthest from opportunity achieve outcomes that lead to fulfilling lives and flourishing communities
At least three to five years of demonstrated professional experience in digital communications and marketing
A demonstrated track record of developing and implementing high-impact organic and paid digital communications and marketing campaigns in the public, private, and/or nonprofit sectors
The ability to think creatively and innovatively about opportunities to refine and expand the reach of our digital work (including by expanding to entirely new platforms or kinds of content)
Strong skills in written communication, editing, and interpersonal communication
An entrepreneurial work style and willingness to proactively stay on the leading edge of new developments in digital platforms, to identify needs, and to take on projects
The ability to manage multiple projects to timely and effective execution
The ability to give and get feedback; to manage up and laterally, as needed; and to execute projects successfully without constant supervision
A well-rounded interpersonal skill set and the capacity to work well both independently and in a team environment
A high level of attention to detail and a commitment to producing the highest-quality work
Preferred
Experience with basic graphic design and video production/editing
Basic fluency in recent developments in education policy
Experience with web-based content management systems (including Divi and WordPress) and CRMs (including Salesforce)
Benefits
Performance bonus based on individual and organizational success
Health care coverage
401(k) plan with an employer-matching contribution policy
Company
Bellwether
Bellwether is a national nonprofit that exists to transform education to ensure students furthest from opportunity achieve outcomes that lead to fulfilling lives and flourishing communities.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Andrew Rotherham
Co-Founder and Partner
Mary Wells
Co-Founder and Managing Partner
Company data provided by crunchbase