PepsiCo · 11 hours ago
Design Manager, Immersive Branding
New York, NY
Full-time
Onsite
Mid, Senior Level
$106K/yr - $178K/yr
7+ years expPepsiCo is a leading global food and beverage company, and they are seeking a Design Manager for their Immersive Branding team. This role involves leading and mentoring designers to create engaging sub-brands and brand extensions across various platforms, ensuring a transformative brand experience through innovative design practices.
Brand MarketingFast-Moving Consumer GoodsFood and BeverageManufacturing
Responsibilities
Lead, manage, and mentor designers across diverse workstreams, always emphasizing transformative and immersive experiences
Collaborate closely with partners to understand and harness the synergy between brands, customers, and consumers
Demonstrate outstanding graphic design skills and extensive experience in brand design
Develop immersive, end-to-end sub-brands, brand extensions, LTOs, and collaborations that captivate consumers on every platform
Design purpose-built creative toolkits that establish clear brand throughlines, adaptable for each platform
Advance excellence in Design Thinking—guiding projects from inspiration and vision through concept, narrative, and the consumer journey
Facilitate cross-functional creative brainstorms, leveraging design thinking to spark innovative brand activations
Partner with brand teams to define and codify experiential brand language through unique materials, finishes, colors, lighting, sounds, scents, and more
Communicate ideas clearly through compelling visualizations and effective presentations to both internal and external stakeholders
Oversee and execute the creative process from briefing to execution, with a focus on concept visualization
Demonstrate vision and expertise in defining all design elements, including visual identity systems, typography, iconography, illustration, animation, and more
Exhibit mastery in specifying design materials such as textures, fabrications, and other tangible components
Build a reputation for leadership, reliability, and excellence—empowering others to achieve their best
Balance visionary thinking with effective project management, delivering world-class executions while ensuring smooth implementation
Expand your network by engaging the right freelancers and agency partners to enhance creative output
Qualification
Required
A Bachelor's degree in Graphic Design, Visual Communication, or equivalent experience is required
7+ years of proven work experience as a Brand Designer or in a similar role at an agency or in-house design team
Strong portfolio showcasing a variety of branding projects and design work for both Print and Digital
Proficient in industry-standard design software such as Adobe Creative Suite (Photoshop, Illustrator, InDesign)
Strong understanding of design principles, typography, color theory, and layout techniques
Ability to create visually appealing and cohesive designs that align with brand guidelines
Familiar with digital design, including social media graphics, web design, and other online platforms
Knowledge of user experience (UX) and user interface (UI) design principles
Basic to advanced skills in AI image generation
Ability to visualize how a brand's identity translates onto various packaging formats and shapes
Knowledge of 3D rendering or prototyping tools for presenting and mocking up packaging designs
Familiar with print production processes, color management, and pre-press procedures specific to packaging design
Experience collaborating with print vendors to ensure the accurate and high-quality execution of packaging materials
Preferred
Additional certifications or courses in branding and marketing would be considered a plus
Preferably within the Experiential Design category
Benefits
Bonus based on performance and eligibility target payout is 12% of annual salary paid out annually.
Paid time off subject to eligibility, including paid parental leave, vacation, sick, and bereavement.
In addition to salary, PepsiCo offers a comprehensive benefits package to support our employees and their families, subject to elections and eligibility: Medical, Dental, Vision, Disability, Health, and Dependent Care Reimbursement Accounts, Employee Assistance Program (EAP), Insurance (Accident, Group Legal, Life), Defined Contribution Retirement Plan.
Company
PepsiCo
PepsiCo is a food and beverage company.
10001+ employees
H1B Sponsorship
PepsiCo has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (50)
2024 (52)
2023 (62)
2022 (61)
2021 (49)
2020 (34)
Funding
Current Stage
Public CompanyTotal Funding
$4BKey Investors
Elliott Management Corp.National Safety Council
2025-09-02Post Ipo Equity· $4B
2024-06-13Grant· $0.02M
2017-12-20IPO
Leadership Team
Alex Carreteiro
CEO PepsiCo Brazil & South Cone (Chile, Arg, Uru, Par) Foods
Mohamed Shelbaya
CEO PepsiCo Middle East & Africa
Recent News
2025-12-30
The Motley Fool
2025-12-30
The Motley Fool
2025-12-28
Company data provided by crunchbase