Free People · 1 week ago
Free People SEM Senior Manager
Philadelphia, PA
Full-time
Onsite
Senior Level
7+ years expFree People is hiring a Search Engine Marketing Senior Manager to lead their search marketing strategy across both paid search and SEO. The role focuses on building and executing a unified search strategy that drives business performance, customer acquisition, and growth.
ApparelBlogging PlatformsE-CommerceFashionInternetRetailShopping
Responsibilities
Own and evolve the Total Search strategy, integrating paid search and SEO to maximize visibility, efficiency, and ROI
Create a connected, customer-centric search presence
Translate business objectives (seasonality, promotions, product launches) into search-specific plans and clear tactical priorities
Define annual and quarterly roadmaps for testing, innovation, and performance improvement across both paid and organic search
Guide budget allocation and forecast performance scenarios across channels and initiatives
Act as the key business stakeholder for Search MarTech, defining a clear business-driven prioritization framework and ensuring day-to-day execution ladders up to strategy
Collaborate with brand marketing, ecommerce, product, analytics, and creative to ensure messaging, product focuses, and landing page strategies are fully optimized across Paid and Organic Search
Partner with content, UX, and merchandising teams to unlock deeper SEO wins tied to product discovery, editorial storytelling, and seasonal intent
Collaborate with Analytics and MarTech teams to monitor performance, ensure data integrity, and extract actionable insights
Own strategic reporting to leadership, presenting insights on channel performance, learnings, and roadmap impact
Lead budget planning and optimization recommendations across Paid Search investments
Analyze trends, competitive landscape, and platform performance data to inform strategic pivots and identify new growth opportunities
Create and maintain a business-driven prioritization framework for Search MarTech execution
Lead a forward-thinking testing roadmap focused on driving incremental gains across Paid and Organic Search, with a lens on the emerging AI-driven search landscape, including:
Testing and optimizing for AI-powered SERPs (e.g. Google's Search Generative Experience)
Exploring strucutred data, content formats, and tools to maximize visibility in conversational or voice-led search
Experimenting with generative ad copy and dynamic creative strategies in Paid Search
Evaluate new tools and platforms that integrate machine learning and AI to drive smarter audience targeting, bidding, and content delivery
Stay ahead of platform and algorithm updates, and apply innovative approaches to maintain competitive advantage
Qualification
Required
7+ years of digital marketing experience with a deep focus on Paid Search, SEO, or both
Proven success in an in-house, agency or brand-side strategic role, ideally in a complex or high-growth environment
Expertise in Paid Search platforms (Google Ads, Microsoft Ads, SA360) and SEO & Marketing Feed tools (Brightedge, Feedonomics, etc.)
Strategic thinker with a strong analytical foundation—you're fluent in KPIs like ROAS, CTR, share of voice, and can tell a clear story with data
Excellent business acumen—able to translate high-level objectives into tactical plans and priorities
Experience managing a team and/or cross-functional project leadership (ie. influencing without direct authority)
Passion for staying ahead of digital trends, including AI's impact on marketing and search
Preferred
retail or eCommerce experience strongly preferred
Benefits
Medical
Dental
Vision
PTO
Generous employee discounts
Retirement savings
Much more
Company
Free People
Free People is an online clothing store.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Allison Mcghee
Business Assistant to the CEO of Free People and Global CEO of Urban Outfitters Group
Ana Hartl
Chief Creative Officer
Recent News
Chicago Tribune
2026-01-07
2025-12-11
Company data provided by crunchbase