Pride Global · 3 hours ago
Marketing Assistant / Marketing Specialist in Seattle, WA
Pride Global is seeking a Marketing Assistant / Marketing Specialist to enhance their email marketing efforts. The role involves managing email campaigns, analyzing performance metrics, and collaborating with design teams to drive device sales.
ConsultingHuman ResourcesInformation Technology
Responsibilities
Grow and optimize the email channel to support device unit attainment goals
Build, launch, and manage email campaigns—including automated and lifecycle programs—to drive traffic and increase device sales
Develop and execute A/B and multivariate (MVT) testing strategies to improve sales performance and unit sell-through
Analyze and report email program performance and key metrics to senior leadership
Contribute to the long-term vision and strategy for the email/CRM roadmap
Collaborate with design teams on creative asset production
Edit XML/HTML and publish marketing content through a Content Management System (CMS)
Manage end-to-end email campaign creation, testing, launch, and performance tracking
Build automated email workflows based on customer segments and device sales goals
Conduct testing (A/B, MVT) to refine messaging, creative elements, and segmentation
Generate weekly/monthly reporting dashboards and present insights to senior management
Partner with design and product teams for asset production and campaign execution
Update site content using CMS tools, including HTML/XML edits as needed
Qualification
Required
3+ years of experience executing digital marketing campaigns (email, mobile/on-device, display)
Strong copywriting skills for customer-facing digital content
Proficiency with CMS platforms and ability to edit basic HTML and XML
1+ years of experience using SQL or similar query tools for data analysis
Advanced Excel skills (VLOOKUPs, Pivot Tables, data manipulation)
Strong written and verbal communication skills; experience presenting to senior management
Demonstrated ability to coordinate cross-functional teams
Bachelor's degree (BA/BS)
Preferred
Experience managing large-scale email marketing programs
Hands-on experience with A/B and multivariate testing
Experience with customer segmentation, profiling, and targeting
Familiarity with analytics tools and web traffic reporting
High attention to detail and strong ownership mindset
Ability to scope, manage, and deliver projects under tight deadlines
Proven ability to work in a fast-paced, dynamic environment and prioritize effectively
Benefits
Comprehensive healthcare coverage (medical, dental, and vision plans)
Supplemental coverage (accident insurance, critical illness insurance and hospital indemnity)
A 401(k)-retirement savings
Life & disability insurance
An employee assistance program
Identity theft protection
Legal support
Auto and home insurance
Pet insurance
Employee discounts with some preferred vendors
Company
Pride Global
Pride Global network of companies focuses on a diverse array of human resources solutions including managed services.
Funding
Current Stage
Late StageRecent News
2022-07-19
2022-03-09
Company data provided by crunchbase