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Blizzard Entertainment · 6 hours ago

Senior Brand Manager, Unannounced Game | Irvine, CA

Irvine, CA

Full-time

Onsite

Senior Level, Lead/Staff

$105K/yr - $194K/yr

10+ years exp

Blizzard Entertainment is seeking a passionate, strategic, and creative Senior Brand Manager for a 6 month contract to support the team in the launch and ongoing support of an unannounced title. The role involves crafting messaging and shaping campaigns to ensure a successful game launch while maintaining brand consistency across all channels.

MMO GamesSoftwareVideo Games

H1B Sponsor Likely

Responsibilities

Evocative Campaign Development: Lead the creation of inspiring and cohesive external marketing campaigns that reflect the game and brand essence and resonate with our target audience

Creative Direction: Set the creative vision and frameworks that unify storytelling across channels. Partner with senior creative and production leads to push creative boundaries and establish Blizzard-level best practices

Brand Consistency: Ensure that all external communications align with the brand’s voice, positioning, and strategic vision, maintaining a unified brand presence across all channels

Global Campaign Coordination: Drive global alignment on campaign strategy, goals, and creative expression. Partner with product marketing, regional teams, and cross-functional leaders to ensure integrated and culturally relevant execution worldwide

Strategic Budget Input: Shape budget strategies and investment priorities across key campaigns and initiatives. Partner with leadership to balance creative ambition, ROI, and resourcing needs at the portfolio level

Market Research: Synthesize complex audience insights, market dynamics, and competitive intelligence into actionable strategic direction. Influence brand and campaign planning through data-driven storytelling and trend forecasting

Cultural Relevance: Anticipate and define moments that connect the brand to culture. Champion creative risks and partnerships that expand the brand’s presence and relevance across entertainment and community spaces

Measure Campaign Effectiveness: Establish shared success frameworks across major campaigns, driving alignment on KPIs and learning agendas. Partner with Insights to surface strategic takeaways that inform future brand strategy and creative development

Qualification

Brand marketingCampaign developmentProject managementMarket researchCreative directionAnalytical skillsPassion for gamingInterpersonal skillsDetail-orientedResults-oriented

Required

10+ years of experience in brand marketing, brand strategy, creative agency account management/strategy (or equivalent client-side position), ideally in the video game industry

Experience in games, live service games, and/or free-to-play games required

Bachelor's degree

Demonstrated experience in project management, analysis, and the ability to work across multiple teams

Strong ability to translate strategy into effective and resonant creative

Passion for gaming and understanding of current industry trends

Excellent analytical, verbal, and written skills

Excellent interpersonal and relationship management skills

Results-oriented, self-motivated

Extremely organized and detail-oriented

Comfortable working in a fast-paced environment

Preferred

Advanced degree in marketing, communication, or a related field

Experience launching a free-to-play live service game

Demonstrated experience with international marketing

Well-versed understanding of live service gaming across multiple platforms

Avid social media user who is always experimenting with the next social platforms and trends

Benefits

Medical, dental, vision, health savings account or health reimbursement account, healthcare spending accounts, dependent care spending accounts, life and AD&D insurance, disability insurance

401(k) with Company match, tuition reimbursement, charitable donation matching

Paid holidays and vacation, paid sick time, floating holidays, compassion and bereavement leaves, parental leave

Mental health & wellbeing programs, fitness programs, free and discounted games, and a variety of other voluntary benefit programs like supplemental life & disability, legal service, ID protection, rental insurance, and others

If the Company requires that you move geographic locations for the job, then you may also be eligible for relocation assistance

Company

Blizzard Entertainment

Glassdoor3.5

Blizzard Entertainment develops and publishes gaming software and computer games such as World of Warcraft, Hearthstone and StarCraft.

Founded in 1991

Irvine, California, USA

1001-5000 employees

http://blizzard.com

H1B Sponsorship

Blizzard Entertainment has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (60)

2024 (58)

2023 (46)

2022 (51)

2021 (38)

2020 (41)