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Force Factor · 4 hours ago

Digital Marketing Analyst

Boston, MA

Full-time

Onsite

Entry Level

1+ years exp

Force Factor is a company dedicated to disrupting the health and wellness industry with innovative products. The Digital Marketing Analyst will optimize marketing efforts by analyzing data, extracting insights, and improving campaign performance across various advertising platforms.

Health CareManufacturingNutraceuticalNutritionWellness

Responsibilities

Analyze advertising data to extract insights and identify areas for improvement

Develop and implement data-driven recommendations to improve campaign performance

Conduct A/B testing and other experiments to optimize advertising campaigns

Collaborate with the digital marketing team to create dashboards and reports that track key metrics

Build and maintain a deep understanding of our advertising performance across multiple channels and platforms and proactively identify opportunities for improvement

Conduct analyses and prepare reports that communicate insights, findings, and recommendations to key stakeholders across the organization

Develop and maintain deep expertise in our advertising data sources, including data from our advertising platforms and other sources, and proactively identify opportunities to enhance our data quality and completeness

Support the planning, execution, and optimization of digital advertising campaigns across platforms including TikTok, Amazon, and Meta

Develop deep category expertise to inform cross-functional decision-making with data-driven insights and market trends

Continuously monitor advertising performance, proactively identify emerging trends and issues, and develop strategies to address them

Stay up to date with the latest trends and best practices in data analysis and advertising

Qualification

Data analysisGoogle AnalyticsExcelA/B testingDigital advertisingCommunication skillsDetail-orientedOrganizational skills

Required

Bachelor's degree in a relevant field (e.g., Marketing, Data Analytics, Mathematics, Statistics, Economics, Computer Science)

1+ years of experience in data analysis and reporting

Strong proficiency in tools such as Google Analytics and Excel

Excellent communication skills, with the ability to present complex data and insights in a clear and compelling way to both technical and non-technical stakeholders

A passion for analytics and a desire to stay up to date on the latest trends and best practices in data analysis and advertising

Well-organized, methodical thinker who can handle competing priorities and make decisions under pressure while delivering accurate, on-time, high-quality work

Detail-oriented, driven, and organized high performer with an insatiable desire to win