FCA · 2 months ago
Motorsports Marketing Manager — Stellantis North America
Auburn Hills, MI
Full-time
Onsite
Senior Level, Lead/Staff
8+ years expFCA is seeking a Head of Motorsports Marketing to lead the strategic development and execution of Stellantis’ motorsports marketing platform across multiple brands. The role involves overseeing marketing strategies, partnerships, and performance measurement to enhance brand equity and consumer engagement.
Information TechnologyTelecommunications
Responsibilities
Define and execute Stellantis’ unified motorsports marketing strategy, including NASCAR, NHRA, off-road, and emerging motorsport categories
Align motorsports activation to broader brand objectives, ensuring direct linkage to sales, performance positioning, and cultural relevance
Serve as the senior brand liaison to internal executives, motorsport governing bodies, and external partners (teams, series, and sponsors)
Lead cross-functional coordination with Brand Marketing, Product, Communications, and Design to ensure consistent motorsport representation across all Stellantis brands
Elevate performance storytelling through motorsports to reinforce Dodge, Ram, Jeep, and Mopar DNA
Develop co-marketing and content strategies that amplify “track-to-showroom” technology and emotional appeal
Oversee all motorsport sponsorship, media, and activation programs, including race team partnerships, event entitlements, hospitality, and digital content
Manage agency partners and creative development for motorsport-related campaigns, live experiences, and social media initiatives
Lead negotiations and contract oversight with race series, team owners, and third-party partners to ensure ROI-driven investments
Integrate motorsports as a key lever within dealer marketing, regional events, and retail activations
Create programs that connect fans, customers, and dealers through motorsport events, content, and brand ambassadors
Collaborate with regional marketing teams to localize activation opportunities and support sales initiatives tied to motorsport moments
Establish KPIs for motorsport investments including brand lift, audience growth, digital engagement, and incremental sales impact
Manage budget planning, reporting, and post-event analysis to ensure maximum marketing efficiency and accountability
Qualification
Required
Bachelor's degree in Marketing, Business, Communications, or related field
8+ years of marketing leadership experience, including motorsports, sponsorship, or performance brand management
Proven success in building and managing large-scale sponsorship portfolios with measurable ROI
Deep understanding of motorsport ecosystems (NASCAR, NHRA, off-road, endurance, etc.) and fan behavior
Strong leadership, negotiation, and presentation skills with executive presence
Passion for performance, authenticity, and brand storytelling
Preferred
MBA
Benefits
Comprehensive Health & Well-being Coverage
Generous Paid Time Off
Competitive Retirement Savings Plans
Income Protection & Insurance Options
Company Vehicle Lease Program
Family Building Benefit
Support for Your Growth and Giving Back
Company
FCA
FCA is one of the largest technology integrators in the field of fiber optic systems for building optical teletransmission networks.
51-200 employees
H1B Sponsorship
FCA has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (328)
2024 (220)
2023 (246)
2022 (346)
2021 (182)
2020 (213)
Funding
Current Stage
Growth StageRecent News
2025-08-07
2025-04-12
2025-04-07
Company data provided by crunchbase