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CBI International · 1 month ago

Key Account Manager - Central East

Richmond, Virginia, United States

Full-time

Hybrid

Mid, Senior Level

$8,000/mo - $8,000/mo

CBI International is focused on driving sales growth and expanding market share within the Hispanic and mainstream retail channels in the United States. The Key Account Manager role is responsible for managing strategic relationships with key accounts and distributors, identifying new business opportunities, and executing commercial strategies to strengthen the company's presence.

Business Information SystemsMarketingRetail

Responsibilities

Administrar y desarrollar relaciones estratégicas con cuentas clave del canal hispano y del retail general, así como con distribuidores y cadenas regionales en EE. UU

Liderar la planificación anual de negocio, revisiones conjuntas (JBP) y estrategias promocionales alineadas con los objetivos del cliente y la compañía

Desarrollar y ejecutar planes de ventas para alcanzar objetivos de ingresos, distribución y rentabilidad en el mercado hispano

Identificar oportunidades de expansión del portafolio, optimización del surtido y mejora de la exhibición en el punto de venta

Aplicar un conocimiento profundo del retail estadounidense (supermercados, conveniencia, clubes y formatos de valor) para adaptar estrategias dirigidas al consumidor hispano

Monitorear tendencias del mercado, actividades de la competencia y comportamiento del shopper para anticipar cambios y responder estratégicamente

Colaborar con los equipos de marketing, trade marketing, operaciones, supply chain y finanzas para asegurar la ejecución efectiva de iniciativas comerciales y de marca

Coordinar con equipos de ventas de campo y brokers para maximizar la ejecución en tienda y el rendimiento de las promociones

Administrar presupuestos de trade marketing y promociones, tomando decisiones basadas en retorno de inversión (ROI)

Dar seguimiento a KPIs, analizar datos de ventas y preparar reportes para la dirección

Qualification

Strategic account managementSales planningMarket analysisTrade marketingBudget managementCollaborationCommunicationProblem-solving

Required

Minimum experience: Experienced

Responsible for driving sales growth, building brand development, and expanding market share within the Hispanic and mainstream retail channels in the United States

Manage and develop strategic relationships with key accounts in the Hispanic and mainstream retail channels, as well as with distributors and regional chains in the U.S

Lead annual business planning, joint business reviews (JBP), and promotional strategies aligned with both customer and company objectives

Develop and execute sales plans to achieve revenue, distribution, and profitability goals within the Hispanic market

Identify opportunities for portfolio expansion, assortment optimization, and improved in-store visibility

Leverage in-depth knowledge of the U.S. retail landscape (supermarkets, convenience stores, club stores, and value formats) to tailor strategies for the Hispanic consumer

Monitor market trends, competitive activity, and shopper behavior to anticipate changes and respond strategically

Collaborate closely with marketing, trade marketing, operations, supply chain, and finance teams to ensure effective execution of commercial and brand initiatives

Coordinate with field sales teams and brokers to maximize in-store execution and promotional impact

Manage trade marketing and promotional budgets, making data-driven decisions focused on return on investment (ROI)

Track KPIs, analyze sales data, and prepare reports for senior management