Franki · 1 month ago
Manager, Product & Marketing Analytics
United States
Full-time
Remote
Mid, Senior Level
3+ years expFranki is an app that helps people discover great restaurants and earn cash back. They are seeking a Manager, Product & Marketing Analytics to build and scale the measurement engine behind their growth, focusing on analytics across product, marketing, and rewards.
AppsBusiness DevelopmentFood and BeverageInformation TechnologyMobile AppsSocial NetworkVideo
Responsibilities
Lead the end-to-end analytics program across product, marketing, and rewards, setting the measurement strategy and operating model for the company
Build and maintain source-of-truth dashboards, core metrics, and instrumentation standards in partnership with Data Engineering
Run robust experimentation at scale—A/B tests, geo/holdouts, matched markets—and drive causal measurement using CUPED, uplift modeling, and other advanced methods
Own funnel, cohort, retention, and rewards analytics (cashback, Adventures/Gigs, action incentives); identify leaks, quantify opportunities, and propose optimized reward structures
Stand up omnichannel marketing measurement across lifecycle, partners/affiliates, paid social/search, and influencers; lead incrementality and attribution frameworks
Develop LTV, payback, forecasting, and rewards economics models to guide roadmap, budget allocation, portfolio mix, and CAC/LTV guardrails
Publish weekly and monthly executive readouts with decision-ready insights; influence prioritization, staffing, and budget decisions
Ensure data quality and integrity through tracking requirements, validation, anomaly detection, and fraud/abuse monitoring (velocity, collusion, partner attribution, CPA integrity)
Build self-serve semantic layers and Looker dashboards that enable teams to independently answer key questions
Qualification
Required
BS/BA in a quantitative field (Statistics, Economics, Computer Science, Engineering, Data Science) or equivalent; MS a plus
3+ years in product, growth, or marketing analytics, incentives/loyalty analytics, or data science, with 1+ years in a lead or ownership role
Advanced SQL and Python (pandas, statsmodels, causal inference); experience building scalable dashboards and pipelines in BigQuery and Looker
Expertise in experimentation design: A/B tests, CUPED, geo/holdouts, power analysis, uplift modeling; familiarity with experimentation platforms like Eppo, Statsig, or LaunchDarkly
Strong analytics and modeling skills: LTV, propensity, churn/survival, MMM, budget/payout optimization, and causal inference methods
Product and marketing analytics experience: funnels, retention, cohorting, lifecycle measurement, attribution, channel mix/ROAS, and audience targeting
Strong product sense with the ability to translate complex data insights into clear, actionable recommendations that drive product and growth decisions
Preferred
Comfortable operating at both altitude (strategy, exec forums) and depth (hands‑on SQL/Python)
Excellent written storytelling; exec‑ready visuals and clear recommendations
Ability to manage multiple high‑stakes initiatives simultaneously; thrive in a fast‑paced startup
Collaborate effectively across time zones
Benefits
100% covered healthcare, dental, and vision benefits for employees
15 days per year PTO, plus additional PTO between Christmas and the end of the year (25th Dec - 31st Dec)
11 public holidays per year
401(k)
Computer & technology equipment applicable to your role
$20 (Tax-free) to cover home office expenses
Company
Franki
Franki is the most rewarding way to find rewarding experiences.
11-50 employees
H1B Sponsorship
Franki has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (1)
2024 (2)
Funding
Current Stage
Early StageLeadership Team
Eugene Varricchio
Chief Executive Officer / Executive Director
Recent News
2023-12-22
Company data provided by crunchbase