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Recast · 1 month ago

Marketing Science Content & Growth Lead

United States

Full-time

Remote

Mid, Senior Level

Recast is seeking a Marketing Science Content & Growth Lead to translate complex marketing science into engaging content for practitioners. The role focuses on content production, ecosystem growth, and entrepreneurial initiatives to enhance marketing measurement visibility and effectiveness.

Artificial Intelligence (AI)Information TechnologyMarketing Automation

Culture & Values

Responsibilities

Ship high-quality content across Recast’s owned and organic channels

Write technical guides for our blog (e.g., “Design Your First Brand Search Lift Test")

Write a YouTube script explaining complex concepts (e.g., "Saturation Explained in 90 Seconds")

Create LinkedIn posts summarizing new bylines or customer wins in an engaging, relevant way for our audience

Script and record a paid podcast spot

Turn product updates, research findings, and customer wins into compelling marketing stories across channels

In general, frame technical concepts through the “so what?” lens – why should end users care about these concepts and how do they impact their day-to-day work?

You should already be deeply embedded in the marketing measurement world but you will help us identify every newsletter, blog, linkedin influencer, etc. where we should be showing up

Find sponsored content opportunities and partnerships that are win-wins and don't feel like ads

Build co-branded content with agencies, consultants, and complementary tools

Dream up new growth channels we're not thinking of yet (ex. modeling contests)

Propose it, scope it, run it (with support, but you're the driver)

Maybe: Light sales engineering work (we can discuss)