Virio · 1 month ago
Content Engineer
San Francisco, California, United States
Full-time
Onsite
Senior Level
$250K/yr - $500K/yrVirio is building the next-generation B2B GTM stack with an AI-powered content engine. The Content Engineer will work directly with clients to develop and execute content strategies that align with revenue goals, while also defining the company's internal content approach.
Computer Software
Responsibilities
Lead content strategy for each client—partnering with executives and GTM leaders to align content with their revenue goals and brand narrative
Define and execute Virio’s internal content strategy: what we say, how we say it, and how it scales across channels (LinkedIn, YouTube, Twitter/X, newsletters, and beyond)
Guide content creation across written, video, short-form, and new media—either hands-on or in collaboration with creatives
Translate campaign performance into executive-level insight: engagement trends, pipeline attribution, renewal ammo
Develop the systems that support consistent, scalable content delivery for clients and for Virio including briefing frameworks, editorial reviews, reporting structures, and format innovation
Partner cross-functionally with Sales, Product Marketing, Client Services, and Creative to align messaging and amplify results
Oversee quarterly content planning and strategic reviews for both Virio and key accounts, using data and insight to drive next-step decisions
Use a discretionary relationship budget (1–1.5% of ACV) to deepen client partnerships via workshops, offsites, or executive experiences
Lay the groundwork for a future content team—recruiting and managing writers, strategists, and external creators as we scale
Qualification
Required
Client-obsessed – You treat content as a strategic lever to deepen relationships, drive renewals, and grow accounts
Strategic storyteller – You craft narratives that resonate with founders, CMOs, and GTM leaders—and tie them to real business outcomes
Content architect – You know how to build a content engine from scratch: formats, cadences, hooks, and systems that scale
Execution-first – You don't just pitch ideas—you write copy, ship posts, and iterate fast based on data
B2B-native – You understand how content fits into the GTM motion—ABM, demand gen, founder brand, and sales enablement
Fluent in formats – You move across formats: LinkedIn carousels, interview scripts, video series, newsletters, Notion libraries, and pitch decks
Creative operator – You balance creative instinct with GTM rigor—thinking in hooks, CTAs, and commercial value
Team-minded – You love collaborating with designers, strategists, and AMs to turn client goals into standout campaigns
Startup-ready – You thrive in ambiguity, move with urgency, and bring structure without slowing velocity
Preferred
Experience with LinkedIn-native and video-led content strategy
Familiarity with platforms like Beehiiv, Descript, Figma, Notion, Webflow, and Zapier
Experience working directly with startup founders or C-level execs on public brand positioning
Track record of turning content programs into a revenue growth engine
Experience ghostwriting or executive storytelling in a B2B context
Benefits
100% paid medical, dental, and vision
401(k)
$1,000/month wellness & meals stipend
Company
Virio
Everyone wants to generate more leads for their B2B business, and we cracked the code.
11-50 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase