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Illumina · 1 month ago

Sr. Staff Product Marketing Manager, Competitive Intelligence and Response

United States

Full-time

Remote

Senior Level, Lead/Staff

$153K/yr - $229K/yr

8+ years exp

Illumina is a company focused on expanding access to genomic technology to promote health equity globally. The Sr. Staff Product Marketing Manager will lead strategies for product adoption and competitive positioning, leveraging market insights and cross-functional collaboration to drive business goals.

BiotechnologyGeneticsHealth CareMedical

No H1B

Responsibilities

Conduct in-depth analysis of competitors, their products, positioning strategies, pricing models, and go-to-market tactics. Identify strengths, weaknesses, opportunities, and threats to inform our competitive positioning strategy

Stay abreast of market trends, customer preferences, and industry developments. Gather insights to identify opportunities for differentiation and competitive advantage

Collaborate cross-functionally with product management, sales, and marketing teams to develop and refine product positioning strategies that differentiate our offerings in the market. Ensure alignment with overall business objectives and customer needs

Work with product marketing and communications to craft compelling messaging and value propositions that articulate the unique benefits of our products compared to competitors. Develop clear, concise, and impactful messaging frameworks tailored to various target audiences and channels

Work as part of a cross functional team to create sales enablement materials, presentations, and case studies to support the positioning strategy and drive awareness and adoption of our products

Equip the sales team with the necessary tools, training, and resources to effectively communicate our competitive positioning and value proposition to prospects and customers. Provide ongoing support and guidance to ensure consistent messaging and alignment with marketing initiatives

Qualification

Product MarketingCompetitive AnalysisMarket ResearchGenomics KnowledgeTechnical MarketingAnalytical SkillsInterpersonal SkillsCommunication SkillsOrganizational SkillsProblem Solving

Required

Must have at least 12 years of industry experience in Product Marketing or Product Management and a Bachelor's degree, or a minimum of 8 years' experience and a Master's degree, or a minimum of 5 years' experience with a PhD, or equivalent experience

Ability to own both long-term strategy and executional detail

Must have strong analytical skills – ability to tie detailed analysis to larger strategy and make data driven decisions is critical

Ability to solve problems informed by robust analysis and multiple data points

Ability to influence people and diverse stakeholder groups within a global, matrixed organization

Excellent interpersonal, verbal, and written communication skills

Sound business judgment and discretion for managing projects; ability to develop and execute against dynamic timelines

Organizational capabilities to drive work proactively