B2B Product Marketing Lead jobs in United States
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ClassDojo · 9 hours ago

B2B Product Marketing Lead

positionUnited States
timeFull-time
remoteRemote
senioritySenior Level, Lead/Staff
money$175K/yr - $205K/yr
date8+ years exp

ClassDojo is a company focused on improving education for children globally through their communication app for K-8 teachers, families, and children. The Product Marketing Lead will be responsible for shaping the perception of ClassDojo at the district level, leading marketing strategies, and driving engagement through effective campaigns and sales enablement.

E-LearningEdTechEducationKnowledge ManagementSoftware
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Growth Opportunities

Responsibilities

Lead the full-funnel marketing strategy for ClassDojo for Districts, from positioning and GTM to sales enablement and campaigns
Shift perception of ClassDojo from a classroom tool to a trusted, secure K–12 communication and engagement platform
Own go-to-market strategy for 2–3 new district-facing features each year, partnering closely with Product, Sales, and Success
Build differentiated messaging and materials tailored to district leaders and aligned with the buying cycle
Develop sales enablement collateral (battlecards, pitch decks, 1-pagers) that measurably improve AE win rates
Design integrated campaigns across owned, earned, and paid channels—with clear goals and performance metrics
Create repeatable GTM and launch templates that scale across features, campaigns, and stakeholders
Establish structured feedback loops with Sales and SDRs to refine what’s working and where to iterate

Qualification

B2B marketing experienceGo-to-market strategyCampaign strategySales enablementMessaging developmentCross-functional collaborationEdtech experienceCommunity-driven productsFast-paced environment

Required

8+ years of B2B marketing experience, including 2–3 years owning GTM or full-funnel outcomes
Experience leading positioning, messaging, and campaign strategy at a high-growth company (ideally startup to scale-up)
A strong track record of launching B2B features or products and delivering measurable business impact
Owned campaigns and programs that directly drove revenue, with a track record of generating qualified leads
Experience enabling AEs and SDRs through clear, high-performing sales assets and messaging
Deep understanding of how to tailor messaging and GTM to different personas and lifecycle stages
Operated in fast-moving, cross-functional environments—driving clarity, prioritizing well, and executing quickly
Thrived in fast-paced, scrappy environments

Preferred

Experience in edtech, SMB SaaS, or community-driven products
Familiarity marketing to multiple audience types (e.g., SMBs, school leaders, district administrators)
Familiarity with district decision-making cycles and the competitive K–12 landscape

Company

ClassDojo

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ClassDojo is a school communication platform that teachers, students, and families use to build close-knit communities.
dateFounded in 2011
location
San Francisco, California, USA
people-size51-200 employees
web-link
https://www.classdojo.com

Funding

Current Stage
Late Stage
Total Funding
$191.1M
Key Investors
TencentGeneral CatalystShasta Ventures
2024-04-03Series Unknown
2022-07-21Series D· $125M
2019-02-28Series C· $35M

Leadership Team

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Sam Chaudhary
Co-founder & CEO
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Liam Don
Co-founder & President
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Recent News

General Catalyst
General Catalyst Portfolio
2025-12-18
General catalyst
General catalyst Portfolio
2025-12-18
PR Newswire
What's Next for K-12 Communication? A First Look at ClassDojo for Districts' 2026 Features
2025-12-02
Company data provided by crunchbase