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RentSpree · 2 weeks ago

Sr. Growth Marketing Manager / Lead

Seattle, WA

Full-time

Hybrid

Senior Level, Lead/Staff

$180K/yr - $245K/yr

8+ years exp

RentSpree is the nation's leading home rental software, simplifying the rental journey for agents, landlords, and renters. The Sr. Growth Marketing Manager / Lead will drive growth through experimentation and optimization of key marketing channels, focusing on measurable results and collaboration with cross-functional teams.

PaymentsReal EstateRental PropertySoftware

Hiring Manager

Kristen Brooks, PHR

Responsibilities

Own and scale key growth channels, starting with email, SMS, newsletters, and new demand gen initiatives; later expanding into AEO/SEO, paid, further content, and partnerships

Design and execute structured experiments — craft hypotheses, launch, measure, and iterate to drive predictable growth

Build and optimize lifecycle programs that convert and retain users through onboarding, feature education, reactivation, and upsell flows

Leverage AI and agentic workflows to automate experimentation, audience insights, campaign production, and personalization

Collaborate with design, product, data, and sales to uncover insights, align programs to business goals, and connect marketing to adoption outcomes

Report on performance and share learnings through dashboards and regular retros — building a repeatable, data-driven playbook

Qualification

Growth marketingEmail marketingAI toolsMarketing automationLifecycle marketingSEO/AEOData analysisExperimentationCollaborationCommunication

Required

8–12 years in growth or lifecycle marketing within B2B SaaS, marketplace, or B2B2C companies

Proven success driving results across email, SMS, newsletters, and other demand-gen channels

Experience experimenting across further growth levers — performance, SEO/AEO, content, CRM, or partnerships

Hands-on use of AI tools and agentic workflows to scale testing, personalization, and operations

Deep knowledge of growth metrics (AARRR, LTV/CAC, funnel optimization) and comfort turning a wealth of data into clear action

Skilled with marketing automation and analytics platforms (HubSpot, Braze, Iterable, GA4, Mixpanel, Looker, etc.)

Sharp communicator and collaborator; able to influence cross-functional partners and deliver impact fast

A bias for clear prioritization, experimentation, and measurable results

Benefits

Equity Options: Share in the value we’re creating—your work makes a real impact.

Learning & Development: Ongoing support for your growth through resources, coaching, and career development opportunities.

Health Coverage: Comprehensive employee + dependent medical, dental, and vision insurance, as well as HSA/FSA options. Plus, enjoy additional health perks like access to Headspace Care+, gym membership discounts, and much more — because your well-being matters, inside and out.

Plan for your future: Life, disability, and Simple IRA retirement plan with company match to support your future.

Flexible Vacation Policy: We trust you to take the time you need to rest and recharge.

Holidays: Enjoy 12 holidays throughout the year, as a part of our commitment to honoring culture, history, and time to recharge.

Events: We make time to connect and celebrate through reimbursable weekly team lunches, game nights, events, and more, both in-person and remotely.

Recognition Programs: Team members can recognize their peers with Sprees, which are redeemable for gift cards and/or donations to an organization of your choice, or nominate a colleague for a S.P.R.E.E. Award to spotlight above-and-beyond contributions, which may be rewarded with a spot bonus. Our Work Anniversary Program also honors employee milestones with personalized tokens of appreciation!

Business Expense Allowance & Internet Reimbursement: Get the tools and support you need to do your best work.

Parental Leave & Fertility Support: Inclusive benefits to support you and your family, wherever you are in life.

Legal & tax benefits: We offer group legal benefits and tax support through RocketLawyer.

Seattle HQ: If you’ll be working from our Seattle office, you’ll receive a company-sponsored Orca card to cover the cost of public transportation to and from the office!