JPA Health · 1 day ago
Director, Earned Media
Washington, DC
Full-time
Hybrid
Director/Executive
$130K/yr - $150K/yr
8+ years expJPA Health is a fully integrated marketing and communications agency focused on the health sector. They are seeking an Earned Media Director to lead media strategy and execution for clients in life sciences and public health, blending traditional PR with modern digital strategies to enhance client narratives and impact.
Health CarePublic Relations
Responsibilities
Lead day-to-day earned media strategy and execution for life sciences, public health, and health technology clients
Build out modern earned media offerings that maximize JPA Health proprietary AI tools, the latest technology platforms and results reporting to demonstrate earned media ROI
Own media relations efforts, securing impactful coverage across healthcare, life sciences, and health tech
Develop compelling story angles, press materials, and media lists tailored to national, trade, consumer, and local outlets
Work independently and collaboratively, building integrated earned strategies that support and enhance paid and owned efforts
Serve as a trusted advisor on media opportunities, such as (but not limited to) FDA approvals, public health initiatives, and corporate announcements
Support crisis communications ensuring a steady hand when it matters most
Qualification
Required
Bachelor's degree and at least 8 years of Earned Media experience, spanning traditional PR and digital earned strategies
Agency experience, specifically supporting life sciences industry clients
Demonstrated success landing high-quality coverage across national, regional, consumer, trade, TV/radio, and online outlets
Strength in identifying newsworthy angles and crafting pitches that break through crowded health news cycles
Fluency in healthcare storytelling spanning oncology, women's health, mental health, cardiology, rare disease, and/or health policy (or adjacent)
Strong strategic mindset, but also comfortable executing and getting things done
Skilled at working both independently and collaboratively, integrating Earned Media into broader omnichannel campaigns
Excellent communicator and storyteller, able to make the role of Earned Media clear and actionable
Benefits
20+ days PTO
10 holidays
Sabbatical
Bereavement & compassion leave
Parental leave
Civic duty
Volunteer time
Year-end office closure
Unlimited access to LinkedIn Learning
Internal webinars through JPA’s Elevate Institute
Tuition reimbursement
Paid professional development
Paid learning and development time
An impressive and comprehensive benefits package that supports you and your family’s physical, mental and financial well-being.
Competitive pay and opportunities to advance.
Company
JPA Health
JPA Health is a communications and marketing agency that offers health communication services.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
unknownKey Investors
Great Point Partners
2022-05-04Private Equity
Leadership Team
Carrie Jones
Chief Executive Officer
Chris Sousa
Chief Financial Officer
Recent News
J.R. O'Dwyer Company, Inc.
2025-04-14
2024-04-07
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