Day One Agency · 1 month ago
Associate Director, Influencer & Creator Marketing
New York, NY
Full-time
Hybrid
Mid, Senior Level, Lead/Staff
$90K/yr - $105K/yr
4+ years expDay One Agency is a creative agency committed to bringing fresh thinking to their work. They are seeking an Associate Director, Influencer & Creator Marketing to drive creator strategies, mentor junior staff, and ensure campaigns are strategically sound and creatively distinct.
AdvertisingCommunications InfrastructureCorporate TrainingPublic Relations
Responsibilities
Lead the development and execution of creator-led campaigns across TikTok, Instagram, YouTube, and emerging platforms
Own day-to-day client relationships, serving as the go-to for influencer strategy, casting recommendations, and executional guidance
Translate brand objectives into creator strategies that deliver measurable impact
Identify, negotiate, and manage partnerships with creators and agents—ensuring alignment with budgets, timelines, and campaign goals
Bring a culturally sharp POV to every campaign, connecting the dots between creators, subcultures, and brand storytelling
Mentor and manage junior team members, providing clear feedback, development opportunities, and inspiration
Collaborate cross-functionally with creative, earned, and production teams to ensure integration and alignment
Participate in new business pitches, developing influencer strategy and creator recommendations
Track, measure, and analyze campaign performance, delivering insights and recommendations for optimization
Contribute to the agency’s Creators & Casting practice by identifying opportunities, refining processes, and sharing thought leadership
Qualification
Required
4-6 years of experience in influencer/creator marketing, social strategy, or related fields
Proven track record of developing and leading influencer campaigns for major consumer brands
Strong understanding of creator ecosystems, platform nuances, and cultural trends
Experience managing client relationships, with excellent communication and presentation skills
Skilled in contract negotiations, budget management, and campaign reporting
Ability to connect big-picture brand strategy with the right creators and cultural moments
Strong leadership skills, with experience mentoring and managing a team
Collaborative, solutions-oriented, and proactive mindset
Bachelor's Degree from an accredited university or equivalent professional experience
Benefits
Health Care (Medical, Dental, Vision)
Paid Time Off and Company Paid Holidays
Summer Fridays
401K Retirement Plan with Company Match
Lifestyle Spending Account
Paid Parental Leave
Commuter Benefits
Company Credit Card
Uber Business Account
New Business Referral Bonus
Employee Referral Bonus
Company
Day One Agency
Day One Agency is a marketing and advertising agency specializes in Digital Strategy, Public Relations,Social Media Strategy, Story Telling.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Josh Rosenberg
Co-Founder & CEO
Brad Laney
Co-Founder & President
Recent News
2025-11-08
Sports Business Journal
2025-06-03
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