Centerfield · 1 month ago
Senior Paid Media Specialist
Los Angeles, California
Full-time
Hybrid
Mid, Senior Level
$90K/yr - $100K/yr
3+ years expCenterfield is a company that delivers outcome-based digital marketing solutions and personalized omnichannel experiences for leading brands. They are seeking a highly analytical Senior Paid Media Specialist to support their paid media strategy within the Business Services vertical, focusing on user acquisition through SEM campaigns and data-driven insights.
AdvertisingMarketing AutomationSEMSoftware
Responsibilities
Strategically plan, launch, and manage SEM campaigns to drive efficient user acquisition on our Owned & Operated properties, supporting growth goals for our Business Services vertical
Own end-to-end execution across keyword strategy, bidding, targeting, ad copy, landing pages, and creative testing, ensuring performance aligns with CPA, ROAS, and gross profit goals
Identify and activate new opportunities across Search, Performance Max, Demand Gen, Microsoft Ads, and emerging platforms
Proactively uncover optimization opportunities to drive incremental efficiency and volume
Build and execute structured testing strategies across ad copy, bidding strategies, audience segmentation, and landing page experiences to continuously improve conversion rates and cost efficiency
Leverage market insights, competitive intel, and platform data to fuel continuous growth and innovation
Analyze large datasets to uncover trends, diagnose performance shifts, and provide actionable and data-driven recommendations
Build and present clear, concise performance reports that clearly communicate performance drivers and actionable insights to cross-functional teams and leadership
Influence strategy across acquisition, creative, and product workflows by translating data into clear insights
Work closely with teammates across Paid Media, Product, Sales, Data Analytics, and Engineering, to align on campaign strategy, testing roadmaps, and insights
Stay on top of Paid Search platform changes, beta opportunities, and competitive trends to fuel growth and innovation
Qualification
Required
3+ years of hands-on Paid Search / SEM experience in performance-driven environments, with an emphasis on direct response campaigns (CPA, CPL, CPC, ROI, ROAS)
Deep understanding of auction dynamics, automated bidding strategies, and performance measurement
Strong analytical ability with expertise working in Excel and interpreting large datasets
Experience building dashboards or reports using Looker Studio, Tableau, or similar BI tools
Excellent communication skills with the ability to present insights and influence decisions
Highly detail-oriented with a strong analytical and problem-solving mindset
Curious, proactive, and constantly searching for optimization opportunities
Comfortable managing multiple projects in a fast-paced environment
Collaborative, with the ability to work closely with both technical and non-technical teams
Bachelor's degree in Marketing, Economics, Statistics, Finance, or a related field
Preferred
B2B marketing, demand generation, or lead generation experience
Experience with Paid Social channels (Meta, TikTok, LinkedIn)
Advanced Excel or SQL skills
Experience with landing page optimization, CRO tools, or creative experimentation workflows
Familiarity with Google Ads Scripts, automation tools, or feed optimization
Benefits
Competitive salary + semi-annual bonus
Unlimited PTO – take a break when you need it!
Industry-leading medical, dental, and vision plans + generous parental leave
401(k) company match plan – fully vested on day 1
Outside patio overlooking Playa Vista + cabanas, firepits & working grills
Monthly happy hours, catered lunches + daily food trucks
Award-winning culture & unprecedented team spirit (featured in LA Business Journal & Built In LA)
Fully stocked kitchens with snacks & drinks
Breakroom supplied with games, couches, workout equipment + weekly in-office exercise classes hosted by professional instructors (yoga, kickboxing & circuit training)
Free onsite gym + locker rooms
Paid charity and volunteer days (local mentor programs, adopt a pet, beach cleanup, etc.)
Monthly team outings (ball games, casino night, hikes, etc.)
Career growth – we enjoy promoting from within!
Company
Centerfield
Centerfield is a Advertising Technology & Search Engine Marketing platform.
1001-5000 employees
H1B Sponsorship
Centerfield has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (6)
2024 (10)
2023 (6)
2022 (9)
2021 (7)
2020 (3)
Funding
Current Stage
Late StageTotal Funding
$292MKey Investors
Prospect Capital CorporationH.I.G. Growth PartnersH.I.G. Capital
2020-01-21Acquired
2017-02-08Debt Financing· $136M
2017-01-31Private Equity· $156M
Leadership Team
Zach Robbins
SVP, Strategy & Operations
Chad Lovell
President, Insurance
Recent News
SearchEngineLand
2025-09-13
SearchEngineLand
2025-09-13
2025-08-25
Company data provided by crunchbase