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New Balance · 1 day ago

Sr. Manager, Global Site Merchandising

Boston, MA

Full-time

Hybrid

Senior Level, Lead/Staff

$137K/yr - $216K/yr

8+ years exp

New Balance is a company that has been empowering people through sport and craftsmanship since 1906. They are seeking a Senior Manager of Site Visual Merchandising for Lifestyle to lead the seasonal site strategy, ensuring a seamless digital shopping experience while collaborating with various teams to develop a cohesive strategy for their lifestyle category.

ApparelConsumer GoodsE-CommerceShoesSporting Goods

Responsibilities

Serve as a brand steward by ensuring that site merchandising and content strategies consistently reflect and elevate core brand principles, delivering a cohesive and premium consumer experience across global touchpoints

Maintain awareness of competition and current trends that are relevant to the brand and lifestyle activations

Become an expert of our lifestyle consumer and best ways to represent the brand and product to them digitally

Collaborate with global and regional marketing teams to align site merchandising with campaign calendars, ensuring timely and impactful execution of product and brand stories

Leverage consumer data from to ensure New Balance is effectively reaching our target consumer

Establish global site merchandising reporting and KPIs to track and measure success by category and region, ensuring continuous site improvement

Ensure global site strategies equally represent brand initiatives and are effectively activated and localized to meet regional consumer behaviors and commercial goals

Lead planning and presentation tooling to ensure the cross-functional visibility and alignment

Possess knowledge of Salesforce Commerce Cloud, GA4, Content Square and various merchandising tools and capabilities

Partner with Digital Product and UX teams to identify ways to improve site experience for key product stories across regions

Understand product attributes and data management tools

Build strong partnerships through cross-functional and upward senior-level relationships

Share insights to better serve the lifestyle consumer

Ability to influence cross-functional partners to ensure the consumer experience is top of mind

Effectively manage and inspire a team of direct reports, administer performance appraisals, set goals, and provide consistent feedback

Lead, mentor, and develop the visual site merchandising team