Pattern Bioscience · 2 months ago
Category Lead - TikTok Shop
Lehi, UT, US
Full-time
Hybrid
Mid, Senior Level
3+ years expPattern is a rapidly growing company focused on accelerating brands in global ecommerce marketplaces through advanced technology and AI. They are seeking a Category Lead for TikTok Shop to oversee growth strategies, manage category performance, and drive creator marketing initiatives across multiple brands.
BiotechnologyHealth CareMedical
Responsibilities
Own GMV, margin, merchandising strategy, and video output targets for your assigned category
Build and execute category-level strategies aligned to A1–A5 customer journeys and L1–L6 lifecycle phases
Manage category P&L with margin-smart offers, bundles, promotions, and seasonality planning
Lead cold-start brand launches—including briefs, creator mapping, seeding, Euka Bot workflows, Spark codes, and outreach funnels
Drive brand lifecycle progression from 0 → 1,000 → 5,000 creator videos using structured launch and scale playbooks
Oversee affiliate sourcing and activation with the affiliates manager and overseas execution pod
Run creator campaigns end-to-end—briefs, content direction, creator selection, scripts, angles, trends, and alignment with paid media
Build dashboards and weekly scorecards for GMV, video volume, cost/video, conversion, CTR, creator velocity, and commission impact
Collaborate closely with Account Managers, Content, Paid Media, Ops, and Inventory for seamless category execution
Qualification
Required
3–5+ years in e-commerce, creator marketing, affiliate marketing, or marketplace growth
Deep fluency in TikTok Shop mechanics, TikTok culture, short-form content ecosystems, and creator commerce trends
Proven experience managing creators, affiliates, or large-scale content programs
Ability to move fast, make decisions with data, and build scrappy but scalable systems
Comfort owning a P&L and forecasting revenue with high accuracy
Strong communication skills and the ability to influence cross-functional teams
Ability to thrive in fast-changing environments with evolving algorithms, tools, and product releases
Benefits
Unlimited PTO
Paid Holidays
Onsite Fitness Center
Company Paid Life Insurance
Casual Dress Code
Competitive Pay
Health, Vision, and Dental Insurance
401(k) match. Pattern matches 100% of the first 3% in eligible compensation deferred and 50% of the next 2% in eligible compensation deferred.
Company
Pattern Bioscience
Pattern Bioscience is a biotech diagnostics company that helps to combat the problem of antibiotic resistance.
11-50 employees
H1B Sponsorship
Pattern Bioscience has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (4)
2024 (2)
2023 (1)
Funding
Current Stage
Late StageTotal Funding
$95.89MKey Investors
Illumina VenturesOmnimed CapitalCARB-X
2025-08-18Series D· $44.22M
2023-04-27Series C· $28.7M
2020-07-14Series B· $6M
Leadership Team
Nicolas Arab
Co-founder, Chief Technology Officer
Recent News
2025-08-19
2025-05-04
2025-02-08
Company data provided by crunchbase