King · 4 months ago
Senior Engineering Manager for CRM & Marketing Technology
London - King - Ampersand
Full-time
Onsite
Senior Level, Lead/Staff, Director/ExecutiveKing is a leading interactive entertainment company known for its iconic mobile games. The Senior Engineering Manager for Marketing & Promotions will lead a critical team responsible for building and maintaining marketing systems that enhance player engagement and support King’s player-centric strategy.
AndroidDigital EntertainmentMobile
Responsibilities
Develop a cohesive vision and execution plan across the two teams to deliver scalable, compliant, and game-integrated systems. Align this strategy with Shared Tech’s mission of player-centricity, and King’s business goals of enabling trusted and engaging player experiences
Ensure that Marketing and Promotions systems are interoperable with Game Systems, Live Ops, Economy, and Player Data. Partner across functions to break silos and accelerate safe, secure game delivery
Embed high standards of automation, observability, and reliability. Reduce manual overhead for game teams by standardizing integrations and platform contracts. Actively improve onboarding and usage of Social and Identity APIs
Lead engineering delivery of systems that abstract regulatory complexity away from game teams. Partner with CRM and PXO stakeholders to turn requirements into resilient technical capabilities
Recruit, grow, and retain top engineering talent. Promote psychological safety, autonomy, and continuous feedback. Create an inclusive culture where experimentation, knowledge sharing, and accountability thrive
Qualification
Required
Deep understanding of consumer marketing technologies (Braze, Swrve or competitors), secure data management, and Live Ops strategies across devices and platforms
Proven ability to build backend services at scale to engage global audiences
Familiarity with MarTech trends and global data privacy regulations
Demonstrated experience building high-volume, high-availability services with strong observability, alerting, and recovery practices
Ability to architect and guide complex distributed systems across identity, compliance, and social domains
Skilled at aligning Legal, Product, Engineering, and Game teams behind a unified technical direction
Strong delivery leadership with focus on rapid iteration, automation, and shortening cycle times without sacrificing quality
A leader of leaders, able to grow engineering managers and build a resilient, high-trust engineering culture
Comfortable navigating ambiguity, aligning diverse stakeholders, and communicating complex concepts clearly at all levels
Company
King
With a mission of Making the World Playful, King is a leading interactive entertainment company with more than 20 years of history of delivering some of the world’s most iconic games in the mobile gaming industry, including the world-famous Candy Crush franchise, as well as other mobile game hits such as Farm Heroes Saga.
Founded in 2003
1001-5000 employees
H1B Sponsorship
King has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (2)
2024 (1)
2022 (3)
2021 (3)
Funding
Current Stage
Public CompanyTotal Funding
$84M2015-11-02Acquired
2014-03-26IPO
2005-09-01Series A· $43M
Leadership Team
G
Gilles Storme
VP of Ad Sale EMEA
Benjamin Pommeraud
General Manager - Strategic Initiatives
Recent News
2025-12-29
Index Ventures
2025-12-29
Company data provided by crunchbase