USAJOBS · 2 months ago
DIGITAL MEDIA SPECIALIST
USAJOBS is seeking a Digital Media Specialist for the Marketing Department at Malmstrom Air Force Base. The role involves planning and maintaining digital content, managing social media, and creating marketing materials to promote base activities.
ConsultingGovernmentHuman ResourcesInformation TechnologyInternetStaffing Agency
Responsibilities
Works under the Marketing Director to plan, develop, deploy and maintain 341 FSS Website, digital content, and social media content; creates marketing collateral, surveys, graphics, photography/videography and campaigns
Serves as primary Web and digital content administrator, ensuring content is current and accurate, Website is functional and operational; updates, adds, deletes, revises content based on information provided by the Marketing Office, leadership, Flight Chiefs and Activity Managers on a daily basis. Writing, editing and designing content for digital and non-digital publishing
Designs and develops multi-platform digital interactive multimedia consistent with non-digital media, site animation, GIFs, live streaming feeds and special effects elements
Assists coworkers with projects/tasks, creating/distributing a variety of marketing materials across the installation and various platforms. Works with Marketing Director to ensure digital content meets squadron and mission objectives, properly reflecting AF standards
Works with AF agencies governing web content/security to ensure all regulations and DoD guidelines are met
Uses a variety of web, social media, multimedia and graphics platforms, applications, techniques, plugins, apps and tools. Explores, recommends, uses and optimizes communication methods and technologies to engage with customers, and to maximize the squadron's branding, products and services; identifies relevant strategies/technologies/industry trends; creates and boosts customer engagements, brand exposure and applies them into operations and activities
Assists Marketing Director in developing communication strategies to determine the most effective and efficient method of reaching the target market
Assists in administering surveys, focus groups, collecting data, tabulating responses and analyzing results. Creates and administers interactive online forms and documents, tracks and reports user analytics, statistics, SEO, other metrics and aggregate data for each platform
Attend FSS events and programs to provide coverage including photography or conducting surveys of attendees
Performs other related duties as assigned. Other duties include, but are not limited to: collateral updates in FSS facilities, leadership briefings and presentations to promote squadron and events
Qualification
Required
Must have thorough and complete understanding of Web and digital media technologies, enabling comprehensive, exacting website maintenance and operation, and knowledge of programming language
Must possess superior reading, writing and comprehension skills
Demonstrate working knowledge of fundamental marketing communication and the ability to understand marketing strategies, concepts and campaign objectives
Skilled in developing media materials and knowledgeable of a wide range of visual communication, illustration, graphics, media, perspective, design, layout principles, balance and contrast, and concepts for the conception, planning and precise execution of a variety of projects in a fast-paced production environment
Knowledge of HTML, Adobe Creative software, Microsoft Office and general hardware/software
Preferred
Degree with emphasis in Web design, marketing, communications, and/or design is desirable
Company
USAJOBS
USAJOBS enables federal job seekers to access job opportunities across hundreds of federal agencies and organizations.
Funding
Current Stage
Late StageRecent News
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