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Albertsons Media Collective · 9 hours ago

Senior Media Planning Manager

Pleasanton, CA

Full-time

Onsite

Senior Level

$95K/yr - $124K/yr

5+ years exp

Albertsons Media Collective is seeking a Senior Media Planning Manager to lead the development of media planning strategies and innovative products. The role involves shaping planning tools that empower advertisers and driving collaboration across various teams to enhance retail media capabilities.

AdvertisingBrand MarketingSocial Media

Hiring Manager

Anna Lee

Responsibilities

Lead the development of media planning tools and products that empower advertisers to build smarter, more effective campaigns across onsite, offsite, and in-store channels

Translate advertiser and stakeholder needs into scalable product solutions that streamline planning, targeting, and forecasting

Champion innovation by integrating new media products and capabilities into planning recommendations aligned with campaign goal

Own the roadmap for media planning capabilities, from concept through launch, ensuring alignment with client goals and retail media best practices

Collaborate cross-functionally with Product, Engineering, Analytics, and Sales to bring new planning features and innovations to market

Represent planning priorities and unblock challenges in cross-functional meetings with clear, solution-oriented communication and strong organizational skills

Identify gaps in current planning workflows and develop solutions that improve efficiency, accuracy, and strategic impact

Stay ahead of industry trends, shopper behavior, and media innovation to inform product strategy and planning evolution

Build and manage third-party partnerships that enhance planning capabilities, including audience data, inventory forecasting, and attribution

Advocate for a test-and-learn mindset, piloting new planning products and iterating based on performance and feedback

Qualification

Media planning toolsRetail media networksDigital advertisingCross-functional collaborationData analysisProduct strategyAudience data managementStakeholder managementInnovation mindsetCommunication skills

Required

5+ years in media planning or product strategy, ideally within retail media, digital advertising, or eCommerce

Proven track record of developing media planning tools or products that support omnichannel campaigns (onsite, offsite, in-store)

Strong understanding of retail media networks, shopper behavior, and closed-loop measurement

Fluent in all aspects of media planning, including media math, inventory forecasting & availability & digital formats, with a proven history of developing media ecosystems deliver on marketing objectives

Familiarity with digital omnichannel media planning and activation, including media platforms (DV360, Meta, Pinterest etc), LiveRamp and/or relevant digital media tools

Ability to translate business needs into scalable product features and planning workflows

Comfort with data analysis and performance metrics, working closely with analytics and engineering teams

Experience managing third-party partnerships for audience data, inventory forecasting, or measurement

Strong cross-functional collaboration skills, especially with Product, Engineering, Analytics, and Sales

Excellent communication and stakeholder management, able to represent planning priorities and unblock challenges

Experience leading cross-functional meetings and driving alignment across teams

Ability to own and evolve a product roadmap, from concept to launch

Demonstrated ability to identify workflow gaps and implement process improvements

Passion for innovation and experimentation, with a test-and-learn mindset

Up-to-date on industry trends, media innovation, and emerging technologies

Benefits

Competitive wages paid weekly

Associate discounts

Health and financial well-being benefits for eligible associates (Medical, Dental, 401k and more!)

Time off (vacation, holidays, sick pay). For eligibility requirements please visit myACI Benefits

Leaders invested in your training, career growth and development

An inclusive work environment with talented colleagues who reflect the communities we serve

Benefits may include, medical, dental, vision, disability and life insurance, sick pay, PTO/Vacation pay/Flexible Time Off, paid holidays (8-9 days annually) bereavement pay and retirement benefits (such as 401(k) eligibility).

Associates in this position are also eligible for a quarterly bonus.