The Wonderful Company · 1 month ago
Manager, Lifecycle & Retention Marketing (DTC)
Los Angeles, CA, USA
Full-time
Hybrid
Mid Level
$105K/yr - $115K/yr
3+ years expThe Wonderful Company is known for its premium FIJI Water and is seeking a Manager for Lifecycle & Retention Marketing. In this role, you will own the retention marketing strategy, developing programs that enhance customer engagement and loyalty through personalized marketing initiatives.
AgricultureFood and Beverage
Responsibilities
Own the Home Delivery marketing calendar, aligning brand, promotional, and lifecycle moments that drive engagement and repeat purchase
Design, launch, and optimize automated journeys across email, SMS, and direct mail, including onboarding, replenishment, renewal, reactivation, and win-back
Develop lifecycle campaigns that celebrate hydration as a ritual and position FIJI Water as an everyday luxury for subscribers
Collaborate with Creative and Brand teams to craft messaging that feels premium, personal, and unmistakably FIJI
Build testing roadmaps for offers, cadence, and creative to continuously optimize engagement and conversion
Identify opportunities for cross-sell and upsell through personalized lifecycle programs
Partner with Data and Paid Media teams to create cohesive, omnichannel experiences across customer touchpoints
Own the end-to-end retention marketing strategy and roadmap, setting clear objectives to reduce churn, drive reactivation, and grow subscriber lifetime value (LTV)
Use behavioral data, cohort analysis, and segmentation to identify key retention drivers, high-value customer groups, and churn risks, and turn insights into actionable strategies
Define and manage retention KPIs such as retention rate, churn, reactivation, and LTV, and forecast their business impact in partnership with Analytics and Finance
Develop personalized retention initiatives informed by subscriber behavior, order cadence, and engagement patterns
Partner cross-functionally with CX, Tech, and E-commerce to enhance the subscriber experience, streamline account management, and improve billing and delivery communications
Champion the subscriber voice internally to ensure customer insights and feedback directly inform marketing and product improvements
Qualification
Required
3-5 years of experience in lifecycle or retention marketing required, ideally within a DTC subscription or recurring-delivery business
Proven success developing retention strategies that drive measurable gains in LTV, repeat rate, and customer engagement
Strong analytical skills with hands-on experience in cohort analysis, segmentation, and performance measurement
Demonstrated ability to translate performance data into clear, actionable insights for cross-functional teams and leadership
Skilled in creating personalized, multi-channel customer journeys across email, SMS, and direct mail
Collaborative, organized, and comfortable leading cross-functional initiatives
Bachelor's degree in related field required
Preferred
Proficiency with E-commerce platforms such as Shopify, Klaviyo, and Ordergroove
Experience managing loyalty programs
Benefits
Access to top-notch medical coverage comprehensive vision and dental plans, and a 401k with match eligibility to secure your financial future
24/7 online physician consultations
Virtual mental health resources
Life coaching
Engaging employee community groups
Cash rewards for healthy habits and fitness reimbursements
Library of on-demand fitness videos
Clear paths for career progression and internal mobility across our diverse family of brands and business units
Dedicated Learning and Organizational Development department, offering extensive resources like People Manager and leadership training, webinars, and eLearning courses
Company-wide mentorship program to share goals, overcome challenges, and drive your career forward
Training that empowers all employees to learn and implement concepts that drive significant, positive change in the workplace
Invested more than $2.5 billion in education, health and wellness, community development, and sustainability initiatives across California’s Central Valley, Fiji, and the world
Wonderful Giving, allowing you to allocate company-provided funds to up to three charities of your choice, and join Wonderful Neighbor to contribute to group service projects within our local communities
Company
The Wonderful Company
The Wonderful Company grow, harvest, bottle, package, and market a diverse range of healthy products,
5001-10000 employees
H1B Sponsorship
The Wonderful Company has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (24)
2024 (19)
2023 (14)
2022 (24)
2021 (14)
2020 (15)
Funding
Current Stage
Late StageLeadership Team
J
Jordan Weiss
Executive Vice President and Chief Tax Officer
Amy Snow
Chief Research Officer & Chief of Staff
Recent News
MarketsandMarkets Research Pvt. Ltd.
2025-10-29
2025-10-23
Company data provided by crunchbase