Galderma · 1 month ago
Associate Director, US Omnichannel & Digital Strategy
Miami
Full-time
Onsite
Lead/Staff, Director/Executive
8+ years expGalderma is committed to becoming the leading dermatology company in the world, offering unique integrated offerings in Injectable Aesthetics and Dermatological Skincare. The Associate Director, US Omnichannel & Digital Strategy, will lead the development of omnichannel and digital customer experience capabilities, focusing on data-driven strategies and cross-functional collaboration.
Pharmaceuticals
Responsibilities
Design, build, and lead the Omnichannel, Digital, and Data Center of Excellence (COE) to drive consistency, efficiency, and innovation
Develop and evolve the enterprise omnichannel engagement strategy, operating model, and guiding principles
Establish enterprise-wide governance frameworks, playbooks, and best practices to ensure quality, consistency, and compliance while allowing for brand adaptation
Champion a "Digital and Insights first" mindset, driving the identification and adoption of new capabilities, innovative technologies, and automation
Act as a senior consultant to Brand omnichannel and activation teams, advising on the development of customer engagement strategies and plans
Partner with Sales Leadership and Sales Training to design and integrate omnichannel strategies that support and enable the field sales force, integrating with CRM and other field tools
Advise brand teams on customer journey mapping and customer experience design across digital and personal touchpoints
Drive the sharing of best practices and learnings between brands and business units to foster a culture of continuous improvement
Partner with BU and Commercial Insights teams to help build the data and analytics strategy required to drive advanced personalization and next-best-action capabilities
Establish enterprise-wide measurement frameworks and define key success metrics to embed data-driven decision-making into all omnichannel strategies
Collaborate with analytics partners to translate complex performance data into compelling narratives about capability adoption, campaign impact, and optimization opportunities
Collaborate with Brand Marketing, Medical, IT, and Patient Services to ensure omnichannel strategies are integrated, customer-centric, and business-aligned
Partner closely with Compliance, Regulatory, and Privacy (PRC) to ensure all frameworks, platforms, and strategies meet FDA, PhRMA, and corporate standards
Serve as the key subject matter expert on omnichannel enablement, translating business needs into capability roadmaps for IT and vendor partners
Qualification
Required
Bachelor's degree in Marketing, Business, Technology, or related field
Minimum of 8+ years of progressive experience in omnichannel marketing, digital transformation, or customer engagement
Demonstrated success establishing or leading an omnichannel/digital Center of Excellence (COE), capability hub, or enablement function
Proven ability to define and scale multi-brand frameworks, playbooks, and standards
Experience integrating digital marketing channels with field sales force activities (e.g., Veeva, CRM triggers, sales enablement platforms)
Strong background in data-driven marketing, analytics, and personalization strategies
Deep understanding of the MarTech/AdTech ecosystem (e.g., Salesforce Marketing Cloud, Veeva, CRM, Adobe, Data Clouds)
Strong knowledge of healthcare compliance guidelines, FDA regulations, and privacy standards (PRC process)
Proven ability to lead through influence and drive change in a complex, matrix-driven organization
Experience in capability assessment frameworks and competency modeling
Experience managing external agencies and strategic vendors
10% travel
Preferred
Significant experience in pharmaceutical, biotech, or dermatology/aesthetics preferred
Benefits
Competitive wage with shift differential
Annual bonus opportunities
Career advancement and cross-training
Company
Galderma
Galderma is the leading company solely dedicated to skin and advancing the future of dermatology.
5001-10000 employees
Funding
Current Stage
Late StageLeadership Team
Tom Christenson
Chief Financial Officer
Wendy Johnson
Vice President Strategic Partnerships and Professional Relations
Company data provided by crunchbase