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Brookfield · 3 weeks ago

Vice President, Digital Marketing Specialist, Global Client Group

New York, NY

Full-time

Onsite

Senior Level, Lead/Staff

$180K/yr - $200K/yr

8+ years exp

Brookfield is one of the world’s largest alternative asset managers, distinguished by a 100+ year heritage. They are seeking a results-driven Digital Marketing Manager to organize, implement, and manage digital marketing initiatives aimed at increasing brand awareness and driving engagement.

Asset ManagementFinancial ServicesInfrastructureRenewable Energy

Hiring Manager

Megan Weed

Responsibilities

Define and implement a digital strategy and roadmap for institutional audiences , to include:

UX and journey mapping across all digital touchpoints

Development, implementation and maintenance of the digital customer acquisition funnel and lead generation strategy

Create a proactive, data-driven process to keep our websites current and engaging for our target audiences

Conduct competitive analysis and be aware of the latest tools, innovations and new digital features in the market to help support brand leadership

Set benchmarks, success metrics and data mining to suggest improvements to reach target audiences

The candidate will oversee, manage and execute digital marketing initiatives across channels including websites, portals, email, social media, and digital paid media (SEM, paid social, syndication, etc) . Day-to-day responsibilities will include:

Email: Oversee the client communications email calendar across GCG; Standardize the end-to-end email campaign process; Build and execute email campaigns, including promotional blasts, welcome campaigns, drip campaigns, newsletters, fund updates, invitations and retention campaigns, Conduct A/B tests on subject lines, content, timing, and design to continuously optimize performance

List and lead generation: Work closely with Business Management & Technology teams to optimize the list generation process for target audiences via Salesforce; Create, maintain and grow email subscriber lists; work to identify data gaps to allow for increased targeting and defining marketing personas

Website: Optimize website content and campaign landing pages for the firm’s institutional audiences; Collaborate with designers, content writers, and other marketing team members in digital campaign development; Collaborate with digital and marketing teams to optimize content for search visibility and performance

Compliance: Stay informed and ensure compliance with all legal/regulatory guidelines and data privacy laws (CAN-SPAM, GDPR, etc.) as well as firm standards

Reporting & Analytics: Monitor and report on campaign performance metrics such as open rates, CTRs, conversions, bounce rates, and unsubscribes. Report on campaign performance and ROI with actionable insights. Work with Business Management & IR teams to automate client engagement data for the sales teams

Team Leadership & Collaboration: Oversee digital marketing resources; Define and codify processes; Manage budgets across digital channels for maximum ROI; Communicate proactively with business, marketing, creative, brand and sales partners across the organization; Serve as the team’s digital specialist advising and guiding initiatives as needed

Qualification

Digital marketing strategyEmail marketingData analyticsSalesforceGoogle AnalyticsHTML/CSSCollaborationProblem-solvingAttention to detailOrganizational skills

Required

Bachelor's degree in Marketing, Communications, or related field

8+ years of experience in digital and email marketing roles

Experience working across digital mediums and working with multi-channel content distribution

Proficiency with digital, email and CMS platforms including (or similar to) Salesforce, Pardot, HubSpot, Google Analytics, Cvent, Seismic, etc

Knowledge of HTML/CSS

Strong understanding of digital marketing concepts, strategies, and best practices

Strong knowledge of email best practices (deliverability, spam compliance, formatting, A/B testing, trigger, drip and welcome campaigns, benchmarking & performance analysis)

A collaborative and problem-solving mindset

Attention to detail and strong organizational skills

Company

Brookfield

Glassdoor3.7

We are a leading global investment firm that invests on behalf of institutions and individuals around the world, with the goal of helping them to create long-term, sustainable wealth.

Founded in 1899

Toronto, Ontario, CAN

1001-5000 employees