Frank & Eileen · 13 hours ago
Performance Marketing Manager, Affiliate & Paid Search
Los Angeles, CA
Full-time
Onsite
Entry, Mid Level
$85K/yr - $100K/yr
1+ years expFrank & Eileen is a globally recognized fashion brand seeking a Performance Marketing Manager, Affiliate & Paid Search to lead their affiliate and paid search programs. The role involves managing agency relationships, setting strategic goals, analyzing performance, and driving revenue and customer acquisition.
E-Commerce
Responsibilities
Serve as the primary point of contact for both affiliate and search agencies, ensuring goals are clearly communicated, priorities are aligned, and execution is timely
Lead the affiliate marketing program in partnership with our agency, ensuring campaigns are performance-focused and aligned with acquisition goals
Provide strategic direction, performance targets, and optimization priorities to the affiliate agency, while overseeing day-to-day execution and partner management
Manage the full affiliate invoicing and budget tracking process (e.g., Rakuten), ensuring accuracy, transparency, and efficiency
Support identification and evaluation of new affiliate partners, in collaboration with the agency, to expand reach and improve ROAS
Oversee the paid search program (Google Ads, Bing) through agency partners, setting acquisition targets, budget allocations, and optimization KPIs
Review and guide agency strategies on bidding, keyword selection, and copywriting to ensure campaigns align with performance and brand standards
Lead regular performance reviews with the agency to analyze results, test new approaches, and refine strategies
Hold agencies accountable to performance goals and reporting standards; troubleshoot gaps in execution or data
Collaborate cross-functionally to ensure agency-driven campaigns reflect broader marketing and business objectives
Qualification
Required
1-2+ years of experience in performance marketing, with hands-on experience managing both affiliate and paid search channels
Proven success managing affiliate programs, especially with Rakuten or similar platforms
Experience leading or collaborating with agencies to manage paid search campaigns (Google Ads, Bing)
Strong analytical skills with the ability to create reports and analyze data across multiple platforms
Expertise with attribution tools and models (MTA, last-click, data-driven). Experience identifying and implementing an MTA tool is a big plus
Comfortable managing budgets, invoices, and forecasts across multiple performance channels
Proficient in Excel/Google Sheets, Google Analytics, Looker (or similar), and affiliate/search platforms
Ability to work and collaborate in a team environment with both internal and external teams
Adaptable to work in a dynamic, often ambiguous environment
Nimble and able to handle multiple tasks and meet required deadlines
Problem solver with an analytical and inquisitive mind
Company
Frank & Eileen
Frank & Eileen works exclusively with the finest Italian fabric mill to design and produce their collections.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Emily Hickey
Fractional CMO
Recent News
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