Rippling · 4 hours ago
Head of Marketing, Spend
New York, NY
Full-time
Onsite
Director/Executive
$171K/yr - $299K/yr
7+ years expRippling is a company that provides a unified platform for HR, IT, and Finance solutions. The Head of Marketing for Rippling Spend will oversee all marketing activities for the finance suite, including product marketing, brand management, and demand generation, with a focus on scaling revenue and pipeline creation.
EmploymentHuman Resources
Responsibilities
Run the entire marketing org. Lead product marketing, brand, demand gen, and growth to develop and execute an integrated marketing strategy for the Rippling Spend suite (>5 SKUs)
Scale to $XXX,XXX,XXX ARR globally. Own pipeline creation targets through coordinated demand generation programs, digital campaigns, field events, and ABM initiatives
Deploy multimillion-dollar brand and ABM programs. Partner with Sales to design and launch high-impact ABM motions for priority segments and enterprise accounts, alongside nationwide advertising campaigns
Build scalable, measurable growth channels. Design and optimize campaigns with clear attribution and reporting across digital, outdoor, TV, and more to measure impact throughout the funnel
Set strategy and own the budget. Partner cross-functionally with Product Marketing, RevOps, and Finance to align on messaging, goals, budgets, and measurement frameworks
Qualification
Required
7+ years of B2B marketing experience, with a track record of building high-performing demand generation and growth teams
3+ years of leadership experience with direct ownership of pipeline and revenue outcomes
Proven success running integrated campaigns and ABM programs in high-growth or enterprise SaaS environments
Deep understanding of marketing attribution, funnel analytics, and MarTech (e.g., Marketo, Salesforce, 6sense, etc.)
Exceptional leadership and people management skills with the ability to coach and inspire senior ICs and managers
Strong cross-functional collaboration and executive presence, with experience partnering closely with Sales and Product
Sharp editorial and content strategy skills, with an eye for customer storytelling and thought leadership
Company
Rippling
Rippling is a workforce management platform that unifies HR, IT, and finance operations into a single system.
1001-5000 employees
H1B Sponsorship
Rippling has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (2)
2024 (42)
2023 (70)
2022 (81)
2021 (33)
2020 (6)
Funding
Current Stage
Late StageTotal Funding
$2.44BKey Investors
CoatueGreenoaksFounders Fund
2025-05-09Series G· $450M
2024-04-22Series F· $200M
2024-04-22Secondary Market· $590M
Leadership Team
Albert Strasheim
Chief Technology Officer
Adil Syed
CFO
Recent News
2025-12-29
Company data provided by crunchbase