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New Balance · 4 hours ago

Senior Sales Director (GM), Sporting Goods

Boston, MA

Full-time

Hybrid

Director/Executive

$231K/yr - $368K/yr

15+ years exp

New Balance is a company that has empowered people through sport and craftsmanship since 1906. They are seeking a Senior Sales Director to lead the wholesale sales for the Sporting Goods channel, managing partnerships and strategies to achieve sales and profitability objectives.

ApparelConsumer GoodsE-CommerceShoesSporting Goods

Responsibilities

Proactively lead the development and implementation of a multi-year strategic plan with mutual performance objectives, financial targets, and critical milestones

Design and execute the overall sales strategy aligned to New Balance’s strategic priorities, growth targets, consumer needs, and shape of the marketplace for the channel

Manage the execution and implementation of the Go to Market calendar and process

Coach, motivate, and develop Director and Key Account Managers, as well as extended commercial cross-functional teams in merchandising, marketing, planning, and operations to ensure alignment and timely execution of strategic plans

Foster a high-performance culture focused on accountability, collaboration, and continuous improvement

Establish productive and professional relationships with senior-level contacts at large multi-door retail accounts, including Dick’s Sporting Goods and Academy Sports & Outdoor

Lead high-stakes negotiations around pricing, terms, marketing investments, and joint business planning

Monitor channel performance across KPIs (revenue, margin, inventory, sell-through)

Lead forecasting, budgeting, and reporting processes in partnership with planning and finance

Oversee actions to manage inventory and profitability levels to maintain brand health and achieve margin goals

Assess, clarify, and validate the team and partner needs on an ongoing basis

Serve as a member of the NA Commercial Leadership team, collaborating on strategic topics that aid in the delivery of New Balance’s commercial goals

Collaborate with product merchandising teams to ensure product strategy aligns with target consumer and account strategies

Collaborate with planning and merchandising to develop sell in, sell through, and inventory goals for the channel. Develop reporting metrics to measure ROI and sales performance against goals

Coordinate the involvement of the Key Account Managers and company’s commercial cross functional team, including merchandising, marketing, planning, operations, and finance to meet account performance objectives and account’s expectations and deliver the multi-year plans

Qualification

Sales Strategy DevelopmentRetail Partner ManagementForecastingBudgetingNegotiation SkillsSporting Goods KnowledgeTeam LeadershipProject ManagementCommunication SkillsOrganizational SkillsConflict ManagementCollaboration Skills