DFCU Financial · 1 month ago
Digital Banking Experience Analyst
400 Town Center Dr, Dearborn, MI 48126, USA
Full-time
Hybrid
Senior Level, Lead/Staff
10+ years expDFCU Financial is one of the largest and best managed credit unions in the country, seeking a Digital Banking Experience Analyst to enhance member-centric digital experiences. The role involves optimizing digital platforms, driving channel adoption, and collaborating on new features to improve user journeys.
BankingCrowdfundingFinancial ServicesVenture Capital
Responsibilities
Create and implement strategies to increase digital channel adoption, improve member experience, and achieve business objectives
Monitor and analyze operational metrics, such as member satisfaction scores, user behavior, and transaction data to identify trends, performance gaps, and areas for improvement
Transform data into actionable insights that drive better business decisions leveraging in-channel communication tools
Collaborate with internal and external stakeholders to define, develop and launch new features and capabilities for digital banking products
Drive the adoption of new technologies like AI and machine learning to personalize experiences, automate processes and improve efficiency
Prepare proposals for digital projects and analyze the return on investment
Qualification
Required
Bachelor's degree in Business Administration, Marketing, Information Technology, or related field required
Minimum ten years of experience in digital banking, product management, or fintech-related roles
Experience working with APIs, third-party integrations, and digital financial services technology
Strong analytical, quantitative and storytelling capabilities; able to translate complex data into clear actionable insights
Excellent communication and collaboration skills, with the ability to work cross-functionally
Strong understanding of digital security, fraud prevention and compliance requirements
Preferred
MBA preferred
Benefits
Potential for a hybrid work schedule
401k plan match, dollar for dollar up to 4%
401k additional employer contribution after one year at 5%
Employee bonus program
Medical, dental and vision insurance effective date of hire
Health savings account (HSA)
Flexible spending accounts for medical and dependent care expenses
Adoption assistance for qualified expenses maximum $10,000 per child
Wellness initiatives and reimbursements
Pre-paid legal services plan
Identity protection plan
Accident supplemental plan
Short & long term disability plans paid for by company
Company provided basic life insurance of $50,000 plus supplemental for employee, spouse and child
Pet Insurance
Free financial planning assistance
Numerous fun employee events throughout the year
Volunteer and community engagement opportunities
Employee loan discounts (closed-end loans)
Service / anniversary awards
Employee discounts for company logo wear
Employee referral payouts for recruiting your friends and family
Paid lunch time
Tuition reimbursement / Education assistance
Ongoing training opportunities
Leadership development program
Paid time off
Paid holidays (13 per year)
Flexible scheduling for students
Company
DFCU Financial
DFCU Financial is a banking firm that offers online checking, banking, mortgages, loans, and investment services.
501-1000 employees
Funding
Current Stage
Late StageLeadership Team
Ryan Goldberg
President & Chief Executive Officer
Recent News
GlobeNewswire
2026-01-06
2025-01-06
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