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Creative Circle · 6 days ago

Marketing Automation & Personalization Lead

Irving, TX

Contract

Hybrid

Senior Level

$35/hr - $45/hr

5+ years exp

Creative Circle is a staffing agency seeking a Marketing Automation & Personalization Lead for a retail client. The role involves developing content and campaigns, managing projects, and enhancing customer experience through personalized marketing initiatives.

Human ResourcesRecruitingStaffing Agency

No H1B

Responsibilities

Own and execute personalization roadmap to improve email customer experience and marketing KPIs through the use of 1:1 data-driven content

Develop and manage business rules and logic for personalization tactics to ensure dynamic content is being displayed as expected

Manage technical resources responsible for implementing personalization tactics by providing business requirements and creative assets, managing priorities and defining timelines

Partner with channel owners and IT resources to manage data flows and MarTech system integrations necessary for data-driven personalization

Conduct A/B testing

Develop email content and new campaigns, as needed

Help evaluate new AI tools, as needed