Pattern® · 2 weeks ago
Category Lead - TikTok Shop
Lehi, UT
Full-time
Hybrid
Mid, Senior Level
3+ years expPattern is a rapidly growing company that accelerates brands on global ecommerce marketplaces using proprietary technology and AI. The Category Lead for TikTok Shop will be responsible for driving growth and operational strategy within the TikTok Shop category, overseeing various aspects of category management and collaboration with multiple teams.
E-CommerceRetail TechnologySoftware
Responsibilities
Own GMV, margin, merchandising strategy, and video output targets for your assigned category
Build and execute category-level strategies aligned to A1–A5 customer journeys and L1–L6 lifecycle phases
Manage category P&L with margin-smart offers, bundles, promotions, and seasonality planning
Lead cold-start brand launches—including briefs, creator mapping, seeding, Euka Bot workflows, Spark codes, and outreach funnels
Drive brand lifecycle progression from 0 → 1,000 → 5,000 creator videos using structured launch and scale playbooks
Oversee affiliate sourcing and activation with the affiliates manager and overseas execution pod
Run creator campaigns end-to-end—briefs, content direction, creator selection, scripts, angles, trends, and alignment with paid media
Build dashboards and weekly scorecards for GMV, video volume, cost/video, conversion, CTR, creator velocity, and commission impact
Collaborate closely with Account Managers, Content, Paid Media, Ops, and Inventory for seamless category execution
Qualification
Required
3–5+ years in e-commerce, creator marketing, affiliate marketing, or marketplace growth
Deep fluency in TikTok Shop mechanics, TikTok culture, short-form content ecosystems, and creator commerce trends
Proven experience managing creators, affiliates, or large-scale content programs
Ability to move fast, make decisions with data, and build scrappy but scalable systems
Comfort owning a P&L and forecasting revenue with high accuracy
Strong communication skills and the ability to influence cross-functional teams
Ability to thrive in fast-changing environments with evolving algorithms, tools, and product releases
Benefits
Unlimited PTO
Paid Holidays
Onsite Fitness Center
Company Paid Life Insurance
Casual Dress Code
Competitive Pay
Health, Vision, and Dental Insurance
401(k) match. Pattern matches 100% of the first 3% in eligible compensation deferred and 50% of the next 2% in eligible compensation deferred.
Company
Pattern®
Pattern® provides a proven blend of marketplace analytics, product distribution, MAP compliance, and brand management to drive ecommerce acceleration for premium brands.
1001-5000 employees
H1B Sponsorship
Pattern® has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (10)
2024 (7)
2023 (4)
2021 (2)
Funding
Current Stage
Public CompanyTotal Funding
$277MKey Investors
Knox Lane
2025-09-19IPO
2021-10-06Private Equity· $225M
2020-08-11Series A· $52M
Leadership Team
David Wright
Co-Founder & CEO
Jason Wells
Chief Architect & Technical Advisor to the CEO
Recent News
MarketScreener
2025-12-19
Company data provided by crunchbase